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Chemical Of Malaysia Berhad Case Study

1116 Words5 Pages

The mission for Chemical of Malaysia Berhad is to be a responsible company committed to enhancing quality of life by providing sustainable solutions based on innovative sciences. Their vision is emphasizing on enhancing quality of life to those who had purchase or consume their products. Leading indicators are used to predict the outcomes (lagging indicator). It measures how lead to the performance of lagging indicators. They are predictive and in-process measures. Lag indicators are measures the results at the end of time period. It is the after event measure. The use of mix lead and lag indicators is always a good practice. If a lag indicator without a lead indicator will give no direction as to how a performance can be achieved and what is the guideline to reach the specific goal. Besides, both indicators have cause and effect relationship. Financial perspective in balanced scorecard is the financial goals that company wish to achieve for and it measured by using the financial data or metrics. The three main areas are revenue growth, cost reduction and asset utilization. Different stage of development for the company will have different area to focus on. This is very critical to determine the financial health of the company as it is associated with the …show more content…

If the employees do not well-explained or convey the accurate information about the products, customers will misuse the product and cannot reach the satisfaction of using product. As the pharmaceuticals and chemicals products are science-based, it is difficult to understand the consumption and usage as the instruction illustrate by scientific term. The better strategic communication is critical in the company and it can be measured by the leading measure of the effectiveness to convey message to customer and information availability. Product or service error rate are the lagging

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