Chestnut Ridge Case Study Answers

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1. Read and answer questions 3 and 4. 3. In Exhibit 2, which displays the average overall ratings of each club by club membership of the respondent, the results present Chestnut Ridge as number one. The composite rating across all members—scores are based on a 5-point scale—presented Chestnut Ridge with the highest score being 4.35 followed by Lancaster at 3.95, Alden at 3.85, and Chalet at 3.07. 4. In order to determine which dimensions are areas of improvement, the dimensions had to have an average of all scores in the dimension less than or equal to 4.99 using the information provided in Exhibit 4. Exhibit 4 was chosen because to provide the primary information because it views the attitude of other members, which could provide insight as to why they are not current members. The numbers less than or equal to 4.99 were chosen to be inclusive of all averages within four (4.00-4.99) and below. Additionally, it was chosen because 4 is the media of the seven-point rating scale, which would deem the rating neutral/satisfactory/okay. By choosing all numbers at 4.99 or below would be inclusive of all satisfactory, poor, very poor, and extremely poor ratings. According to this criteria, the following dimension might be considered as areas of improvement: number of tennis courts…show more content…
A specific example would be “Club landscape is attractive,” which is rated 1 to 7. As for demographic/socioeconomics, an example would be “Number of dependents including yourself,” which could be found at the end of the survey. An example of a question that measured awareness/knowledge would be question 3 which asked, “How familiar are you with each of the following country clubs?” An example of a question measuring purchase intention would be question 10 which states, “Have you ever been a member of another country club in the Elma

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