Super Bowl Commercial

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In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background. Driving around the man and his dog see that…show more content…
Humor used in the commercial includes background music, the comment made against Ford trucks, Twinkies, and raining frogs. After, the truck drives out of the debris the commercial starts to play Barry Manilow’s “Looks like we made it”. The song added into the commercial portrays a positive vibe despite seeing what the man and dog lived through when passing by the natural disasters and extraterrestrial remains. Near the end of the commercial when the protagonist meets up with the other guys, the comment made is an insult to those who buy Ford trucks and to the Ford Company. By saying, “Dave didn’t drive the longest lasting most dependable truck on the road. Dave drove a Ford”, it implies that Dave driving a Ford is the reason why Dave did not survive the Mayan apocalypse. This comment adds fuel to the fire between the debate of which is the better American made truck company Chevy or Ford. After, the Ford comment the African American man offers the protagonist a Twinkie. This gesture is another slap to the face of Ford implying that Twinkies have a better chance of coming back on the store shelves (commercial made during Twinkie bankruptcy) and surviving the Mayan apocalypse than a Ford truck. The sight of Twinkies at this time would make viewers laugh at the idea that the Mayan apocalypse would result in Twinkies making a return to the store shelves. Then, to end the commercial of all things to occur it begins raining frogs. The raining of frogs ends the commercial on a memorable note, solidify the Chevy brand in the minds of Super Bowl
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