Chi Baithak Swot Analysis

Form of Ownership:
Chai Baithak is a sole proprietorship business. It is the sole ownership of Mr. Saad.
It was preferred to other forms because for a small business, it is relatively much easier to setup. It has less formalities and regulations going on and gives more power to the owner.

Strategic Planning and Management:
One of the most important tasks a business owner must perform is to look ahead—to peer into the future—and then devise a strategy for meeting the challenges and opportunities it presents. Strategic planning and management is the best way to accomplish this vital task.
Strategic planning and management in particular is an ongoing continuous process. Below is the highlight of Chai Baithak’s strategic planning and management

There are obviously chai dhaaba’s and cafes but they are different in the sense that Chai Baithak is on more bigger stage than the small chai dhaaba’s, more commercial and marketable, and it distinguishes itself from the cafes in terms of its offerings i.e. they offer coffee and accompaniments while Chai Baithak offers chai, parathas and other snacks.
However it faces indirect competition form a small scale chai dhaaba located nearby though that chai dhaaba targets more of a lower and worker class market segment that is different from Chai Baithak which targets middle and educated urban class.
In the near future there are chances of a similar natured business opening nearby which will provide direct competition to Chai Baithak.

Goals and Objectives:
Goals:
They are broad and long term based attributes that a company aims to achieve. For Chai Baithak its main goals

• To expand the business to further locations of the city (Karachi).
Objectives:
They are more specific in nature and deal with performance objectives mainly that are needed to achieve the main goals and the running and operation of the business. For Chai Baithak, its main objectives are:
• To provide consistent, reliable and quality product to its customers.
• To provide a good service to the customers, that entices them and leaves a good impression on them to come back.
• To provide a comfortable ambiance and convenient setting to its customers.
• The ability to keep on innovating and adding new elements be it products or marketing of the business so that the business grows.

Key Strategies:
These are implemented to achieve the goals and objectives of the business. Currently we have identified that Chai Baithak focuses on two major strategies:
Differentiation:
This is all about building loyalty of the customers by offering them something different to them. Chai Baithak aims to do exactly this by offering them a concept that is relatively new in the market. The concept of a place to have tea and snacks and sit and concept is an alluring and different one.