Chiha Swot Analysis Essay

1) Competition

The advantage in GCC region is the local inability to produce Chia due to its geographical location. Chia grows best incorporating all nutritional ingredients with high values in locations which fall between 0-15* N or S of Equator. Hence, most of the competition is from foreign companies trying to market their product in GCC region. The current GCC Chia market cap is 450 metric tons, which is less than 3 % of the total world production (16,000 MT). Given below is the list that comprises of greater than 80% of world-wide Chia producers and suppliers, on tonnage basis.

2) Customers

The customers are predominantly businesses (B2B) such as Carrefour, Quality Hypermarket, Lulu, Geant Hypermarket, whole food stores, organic superfood

GCC countries are economically stable as large portion of the revenues are from oil & gas production. Figure-1 shows the GDP trends in the GCC region, which is growing at the rate of over 4 % 2. Unlike, western countries, the oil & gas companies in these countries are nationalized and these companies disperse the revenue to their respective citizens and residents in the form of high salaries with zero taxation.

For companies that are conducting business in GCC regions, the total taxation is below 15 % in five (5) out of six (6) countries, making them the lowest tax countries globally. Recent survey indicated that the UAE ranks number one in the world in teams of ease of doing business, “paying tax” category 2.

Another attractive feature about GCC countries is that their currencies are pegged with USD. This makes it more conducive for external trading of oil & gas as it forms a huge portion of its GDP. In addition, since the currencies are pegged to a much stronger USD, this gives a steadiness and makes the trade and investments easier.

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