Chic Mission Statement
Chic is a Fashion Retailers, and a private company. Chic promotes and offers wide-ranged, affordable and fashion collections that are environmentally friendly produced. Chic is categorized within the retail industry, which is where goods and services are exchanged or sold. Its customers varies from teenage boys and girls to early 40s men and women. This portfolio will manifest largely in-depth of who Chic is as a company, what it does, how it functions and the affects of external environment on the company. Chic’s purpose is to assist individual expressing their individual sense of style by providing affordable and wide ranging fashion collection that are environmentally friendly produced, which is also available for men to women and teenagers …show more content…
It can also act as a foundation to assist the business create the right business culture in order to achieve its long term goal or its over all purpose. Without mission statement, the business can loses its focus and could be side tracked from achieving its goal. Chic has set strategic goals using S.M.A.R.T. guidelines over the next 5 years horizon. The S.M.A.R.T can be followed below. Within the next 5 years horizon, Chic which includes me as the director and the team to create Chic into one of top emerging fashion retailers in Australia , which provides clothing that are environmentally friendly made by using more organic cotton to produce our clothing, organic cotton is also a renewable material. Chic also is hoping to be able to provide wide ranging of style which will suits almost all kinds of individuals with affordable price. The benefits from achieving those goals would be to show stakeholders that it is possible to provide amazing style of clothing without the need of doing large amount of harm to the environment. Another benefit is also to make it become more affordable for individual to express their sense of style and reduce the mindset that to stylish means expensive. And last is return on capital and profits for the company, in order to for the company to continue to achieve its …show more content…
Chic also plan to increase the use of Certified Organic Cotton by 20% each year, and by the end of 5 years Chic plan to be produce clothing using either 100 percent organic cotton or recycled cotton. Chic is also hoping for gross profit return amount of 800 000 dollars to 1 000 000 dollars in total at the end of 5 years horizon of this plan and use this as the indication of how well the company went as a
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