We will consider the fast food restaurant chain of Chick-Fil-A. The company specializes in quick service boneless chicken breast sandwiches and chicken nuggets. They were founded in 1946 by Mr. Truett Cathy in Hapeville, GA just outside of the Atlanta area (Chick-Fil-A Fact Sheet, 2015). The company has over 1900 locations with over 1300 being stand-alone restaurants (Chick-Fil-A Fact Sheet, 2015). They operate in 42 states and the District of Columbia and generated over $6 billion in revenue in 2014 (Chick-Fil-A Fact Sheet, 2015). Data from Encyclopedia.com credits Chick-Fil-A franchises with employing over 40,000 people. Chick-Fil-A’s Cathy is credited with inventing the boneless chicken breast sandwich and for being a …show more content…
I’m a big fan of Chick Fil A, I love their food but just as importantly they are a pleasant establishment to visit and I think this is proven by the customer loyalty they have earned.
They attract better quality employees by closing on Sunday’s. In the Miller (2008) article “Cathy believes that shutting down on Sundays attracts employees who are oriented toward faith and family…he wants his employees to devote themselves to Chick-fil-A, but not at the expense of something greater.” Chick Fil A is listed as one of the top companies to work for (Miller-Merrel, 2014). It appears they benefit financially and in customer loyalty as well. In a Lippincott Brand Study that looked at the experiences of over 30,000 customers and over 1,000 brands, the general market’s perceptions of a company, taking into account the three human characteristics of authenticity, empathy, and vitality. Chick Fil A rated second highest in the restaurant …show more content…
According to Carol Tice in her Forbes article, Chick Fil A is number one in revenue per store ($2.85 million) for all fast food chains in the U.S. ahead of giants like McDonalds, Chipotle and Whataburger. According to Business Insider Chick Fil A more than tripled national sales of KFC with less than half the stores. Finally, in an industry known for high employee turnover, the company has outpaced the competition by almost 50% among hourly employees (60 % for Chick fil A compared to the industry average of 107%) and franchise operators remain with the company at a rate of 95% (Conner, 2010.)
In closing Chick Fil A is a tremendously successful company that lives out their core values every day. They have a culture of giving back to the community in very meaningful and lasting ways. They don’t fire and forget; they invest time, money and energy in many communities. This is a critical part of their identity as a corporation.
We discussed their family friendly work environment and how it is an important way they support the community, especially for their employees who are parents. The company has a high loyalty rate with its franchise owners and with their hourly employees, far exceeding industry averages. This is a testament to how they treat their employees with loyalty and
Click here to unlock this and over one million essaysShow More
Autumn Looney MGMT 416 14 February 2023 Assignment 1: Chick-fil-A’s Strategic Training Essay Chick-fil-A was founded in 1946 by S. Truett Cathy and his brother Ben in Atlanta, Georgia. Chick-fil-A was originally named The Dwarf Grill and later The Dwarf House until finally renaming to Chick-fil-A in 1967. Today, the CEO of Chick-fil-A is S. Truett Cathy’s grandson, Andrew Truett Cathy. Chick-fil-A is a fast-food chain with over 140,000 team members across the United States.
While society has become more health conscious, Chick-fil-a has decided to push their brand of chicken diets over beef diets. Chick-fil-a a family oriented organization tries to attract people of all ages to desire their product. Although, Chick-fil-a is prominently known for its delicious chicken entrees, they are best recognized for their excellent customer service. These attributes provided by Chick-fil-a has attracted individuals in all age groups to continue to be loyal customers to Chick-fil-a and helping it to catapult in the number 2 spot of
Even though Chick-Fil-A has grown at a rapid rate over the years, the company has not lost its focus on Christianity. The company has maintained its founder’s decision to observe Sunday as the Sabbath. This move symbolized Chick-Fil-A’s strong Christian foundation. According to Chick-Fil-A.com, Truett Cathy stated, “It has proven to my interest financially as well as convenience of permitting our people to have Sunday off where they can forget the business and other interests - devote it to the family as well as to worship if they so choose.” Cathy believes that this was the reason for his success.
Mr. Cathy was born on March 14, 1921, in Atlanta. Samuel Truett Cathy came up with a philosophy early in his life to work hard and place his trust in God. He died at the age of 93 and died on september 8,2014. He is the founder and chairman of Chick-fil-a. This business was started in 1946. In 1947,he officially started the first chick-fil-a in atlanta .
Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.
This fast food restaurant is always busy and the vibe is nothing but positive, with kids playing, families eating and plenty of the retired community enjoying a bite amid the pseudo-chaos (the children, not the employees).My respect to the manager for putting together such a fun, clean and safe environment with good food, reasonable value and good nutrition options. Therefore, next time you drive past a Chick-fil-a don’t hesitate to go in and enjoy a great
Publix Strives for great customer service as well as great employee treatment. The environment is so welcoming when you walk into Publix. The employees are always willing and wanting to go out their way to help a customer, employees always have a welcoming demeanor towards all of their customers. All of these positive attitudes steam from how Publix treats their employees. Treating them not as what is seen in their computer system as another number, but a person who has to take care of their house hold, or pay their way through school.
Who hasn’t heard about Chipotle yet? Chipotle is modern day fast food business. Chipotle thrives on serving non-GMO and healthy foods. Chipotles profits are estimated over $200 million. There are over 2,000 Chipotle franchises across America in 2015.
first I tried out their original chicken sandwich because according to them they are the ones that discovered the original chicken sandwich. When I took a bite into the sandwich I could taste that they seasoned the chicken very well, and it didn't taste like frozen chicken patties, so I was very glad about
What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.
Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.
Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed