INTRODUCTION
In the case, the backgrounds of Chick-fil-A and its founder are discovered, along with details about the corporation’s strategy and organizational culture. The company’s marketing and finance functional areas are described, followed by its plans for growth and leader succession. The following analysis serves to evaluate the company’s situation within a strategic management framework to discover the effectiveness of its unusual business approach and to identify areas of concern. Chick fil a history began as Dwarf House in Hapeville, Georgia in 1946 and was founded by S Truett. The original menu of Chick- Fil-A included burgers and milkshakes.
Chick-Fil-A’s Mission was to be America’s best quick service restaurant; their purpose
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Housed in 39 states mostly southern states. Still found in malls, free standing units. Chick-Fil-A is gradually growing in the US; and expanding to South Africa
Some facts about chick-fil-a include: charity, community involvement, scholarships, high end fast food price spectrum, unique recipes, quality ingredients, healthier food choices, and they are closed on Sunday.
CHICK-FIL-A FROM THE TYPICAL BUSINESS ORGANIZATION
Chick-Fil-A differs from other typical business organizations by their happy employees and services, their clean and put together restaurant, they know what they are good at and do not try to have it all, they are more upscale on their price, their ambiance of the warm restaurant, they are involved in the community, Chick-Fil-A has a good promotional website, and they have good quality food.
INTERNAL CAPABILITIES
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Cathy (son of the Founder Truett Cathy) he was eager to combine his own skills and abilities into the business his dad had built. Dan was ready to take Chick-fil-A into another chapter of development and stewardship. He was a highly effective leader in the business of Chick-Fil-A and was told he shared the same commitment as his father. Dan was well-prepared for the position he was put in to take on the chick-Fil-A name. Chick-fil-A was in good hands as the younger Cathy shares his father's core business values is a positive indicator that the transition will be a smooth one.
He was committed to upholding the same operating principles and values. He wanted others to see little change from the work his father had done in the company.
Dan made sure that the company maintained its dedication to youth programs such as the Win Shape Centre® Foundation, restaurant employee scholarships and Junior Achievement.
STRAINED RELATIONS WITH GAY AND LESBIAN ADVOCACY GROUPS
Chick-fil-A is a company that supports Christian principles and they keep this as no secret to the public. "Guilty as charged," Cathy said when asked about his company's support of the traditional family unit as opposed to gay marriage. Chick-Fil-A is very supportive of the traditional family unit described in the biblical definition of the family unit. They are a family-owned business, a family-led business, and they mentioned that they are married to their first
Autumn Looney MGMT 416 14 February 2023 Assignment 1: Chick-fil-A’s Strategic Training Essay Chick-fil-A was founded in 1946 by S. Truett Cathy and his brother Ben in Atlanta, Georgia. Chick-fil-A was originally named The Dwarf Grill and later The Dwarf House until finally renaming to Chick-fil-A in 1967. Today, the CEO of Chick-fil-A is S. Truett Cathy’s grandson, Andrew Truett Cathy. Chick-fil-A is a fast-food chain with over 140,000 team members across the United States.
The main thing that has revolutionized the company was Truett mind set. HE didn’t even believe the company was his. It was God’s; Truett just operates it and take care of the employees. Many people may think that the purpose of Chick-Fil-A is to make great food. According to Truett there is two purposes.
Even though Chick-Fil-A has grown at a rapid rate over the years, the company has not lost its focus on Christianity. The company has maintained its founder’s decision to observe Sunday as the Sabbath. This move symbolized Chick-Fil-A’s strong Christian foundation. According to Chick-Fil-A.com, Truett Cathy stated, “It has proven to my interest financially as well as convenience of permitting our people to have Sunday off where they can forget the business and other interests - devote it to the family as well as to worship if they so choose.” Cathy believes that this was the reason for his success.
Once Truett Cathy had died more and more Chick-Fil-A’s were built in more than 40 states. Which mean not only did people appreciate him for creating this business, but it definitely went
Every individual’s goal when they open a business is to accumulate wealth and Chick-Fil-A has proven to be a successful franchise. Franchising helps individuals get the chance to not only experience running a business but also benefit financially. According to CNN, the average Chick-Fil-A restaurant generates over four million dollars annually. That amount of money can certainly change peoples lives and help them become financially free. As a consumer I like to consume quality food because I truly believe that your body is a reflection of what you put into it.
Eating out can be a fast, easy way to get a meal quick. But do we really know what is going in our bodies? Through research the numbers for a typical meal at Chick-Fil-A was found a recorded and also an alternative meal was found and recorded. The amount of total calories for typical meal at Chick-Fil-A is 1270 calories and my daily estimated calorie needs for one day is 2188 calories. As seen, research was done on an alternative meal which consists of 690 total calories.
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
The décor varies by location and gives a comfortable dining and relaxing feeling. Chick-fil-A customers get the fun and family atmosphere, while the kids are getting to play on the inside playground for entertainment. Zaxby’s has dim lights in each restaurant that gives the customer a relaxed feeling where Chick-fil-A has bright lights and plenty of sunshine coming through the windows during the day. Chick-fil-A has been known for their employees to be outside in the drive-thru taking orders and taking up money from their customers, regardless of the
Chick-fil-a threats even though Chick-fil-a has been around for years now their competitors have been around longer and have built a strong brand of loyalty customers in the south as well. Chick-fil-a’s marketing strategies are long term for their overall effectiveness. By eschewing interesting
Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.
What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.
The Chick-fil-A marketing plan is focused on their purpose and desire to influence people they encounter. Once that was established it has been the driving force to their successful chain of restaurants. In addition to sticking with their core values, their dedication to serving a quality product and giving exceptional customer service experience. This attention to quality and preparing the chicken in smaller batches which means the food is served fresh, and this separates Chick-fil-A from other fast food restaurants. Chick-fil-A menu is tailored to target both the health conscious and regular consumers.
Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.
Still, Chick Fil A remains a credible brand and this is so because of the character of the company. The product a company provides can be replicated while the service a company offers cannot. A company’s brand, service, pricing and the quality of their product has an impact on the consumer’s perception of value. Some customers may require one factor over the other while some customers consider all factors equally.
It turns out that Chick-fil-a develops customer’s benefits and “you” view. For example, “Please reach out to us, so we can follow up accordingly.” However, Chick-fil-a does not implement an indirect strategy because they do not give the reasoning of the issue in their response. In addition, Chick-fil-a does not put their employees’ name at the end of the message as Southwest and Marriot do. Furthermore, Chick-fil-a uses active voice in their response to emphasize a clear expression.