Chicken Eggs In The Philippines Essay
I. Introduction
The purpose of this paper is to thoroughly discuss the supply and demand of eggs in the Philippines. It would cover the current supply and demand of the product.
The Philippines has always been well-known around the world for its abundant resources. Resources such as its bodies of water, land and forests, minerals, and fisheries. But even with all that, the country is also rich in its agricultural resources. Countries such as the United States, Japan, and China import our goods. One commonly known agricultural product the Philippines has would be eggs, more specifically, chicken eggs.
Chicken eggs are a very common produce throughout the globe. They can be found in many parts of the world such as Asia, Africa, the North and
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It shall cover two main aspects namely the potential market and the customer profile.
Potential Market
Before discussing the demand for the product, we must first know who the potential market is. We should know who is “demanding” for the product. This paper shall first dwell on this topic.
The egg industry is one of the industries that would always be there. People need eggs. They need it in cooking, baking, and other activities. According to the USDA, a single person can consume up to 259 eggs in a year. “Chicken egg production contributed to 3% of the total value of agriculture in the Philippines during 2002” (Layers Production and Business Guide, 2010). The target market of the egg and poultry industry would be the domestic market. Having a domestic market means that the supply and demand of the said product within a single country, in this case, the Philippines. Knowing that the Philippines is a third world country, we can safely assume that a big portion of the population can only afford goods in a limited price range. Since the chicken egg is known to be one of the cheapest food product available, this is the product that mostly everyone would
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