ipl-logo

Chicken Licken Strategy

1372 Words6 Pages

“The difference between an ordinary person and an entrepreneur – that you want something so badly you’d do almost anything for it”. (George Sombonos)
Introduction
In this essay I will be discussing the seven principles of the harvest strategy and how Chicken Licken used these principles Entrepreneurs are encouraged by the opportunity to harvest an investment for their futures with the hopes that this investment will feed their dreams. The strategy is a way to minimize their risks and that harvesting will reward them for their hard work and innovation.
Literature Review
Principles of harvesting:
Timing
The biggest downside to this is that there is no logical procedure for deciding the timing of your thought. You can use market research to figure …show more content…

What helped him was that he had the capacity to see things through till the end and not doing things by book. He knows that one will experience dips but also that one should create your own destiny. “He found himself in huge debt around 1986” (Paul Mayhew & Gideon Nieman). Coming back to the truck restrictions, this is what made it very difficult for deliveries to get through.
“Then in 1989 there was a huge turning point for Chicken Licken. They used a comedian to do their advertisements, a programmed called “s’good s’nice”. This was the most popular black program around and Chicken Lickens sales rocketed” (Paul Mayhew & Gideon Nieman). They then offered the black actor Joe Mafela a deal as he was instrumental to the success of Chicken Licken. His main target were black people and stores were located in black communities so it was very sensible to use a black actor to get his sales back on …show more content…

The principles of harvesting are a strategy that won’t happen overnight but it is something that definitely helped Chicken Licken grow their business in many ways. Each of the concepts has a unique way in which Chicken Licken benefited from it, without it who knows what would’ve happened.
Conclusion
When business reaches
[A harvest strategy typically results when a product or brand line has reached cash cow status, the stage of product maturity beyond which a product is unlikely to show any significant sales growth from continued investments in sales and marketing.]

Reference List
Bouncer.C (2012). Chicken Licken: George Sombonos. Retrieved from http://www.entrepreneurmag.co.za/advice/success-stories/entrepreneur-profiles/chicken-licken-george-sombonos-2/ on 1 November 2017
Mayhew.P & Nieman G (2014). Chicken Licken. In Gideon. N, Entrepreneurship: A South African Perspective third edition (p461-466). Van Schaik
O’brien.T (2010). The Chicken Licken story. Retrieved from http://www.leader.co.za/infocentrearticle.aspx?s=5&c=66&a=2282&p=2 on 1 November 2017
Pitman,J (2009). Chicken Licken: George Sombonos. Retrieved from http://www.entrepreneurmag.co.za/advice/success-stories/entrepreneur-profiles/chicken-licken-george-sombonos/ on 2 November 2017

Show More
Related

  • Similarities Between Carnegie And Steve Jobs

    150 Words  | 1 Pages

    Entrepreneurs controlled the Gilded Age creating a growing economy with booming businesses and yet this has not changed over the years. John Rockefeller and Andrew Carnegie can be compared to those with the names Steve Jobs and Bill Gates. Multibillionaires, who know what the consumers desire, is what these men are best at. They knew and now know business well enough to be able to control our country’s’ economy. However, these successful business men do not do it together.

    Read More

  • How Does Jorge Newberry Overcame Adversity?

    193 Words  | 1 Pages

    “Even as a child, I enjoyed comeback stories where people overcame adversity and against all odds achieved what they sought. I was always rooting for the underdog. The greater the challenge, the more I liked the story. However, I could not fathom that one-day, I would be the fallen one trying to claw my way back.” Jorge Newberry began enterprising at the age of seven, dropped out of high school at sixteen becoming an enterprising entrepreneur as he rose to the top building a vast financial empire.

    Read More

  • John D Rockefeller Dbq Essay

    840 Words  | 4 Pages

    As our country reached the late 1800’s, Americans found themselves face to face with era known as the ‘Gilded Age’. Companies were created and grew rapidly during this time period. Some of the most famous entrepreneurs were John D. Rockefeller and Andrew Carnegie, who seemed to be the perfect models for the ‘rags to riches’ story. Many people debate which entrepreneur was a better role-model. Due to his low prices, the high demand for his products, and the way he sought to eliminate any possible competition, John D. Rockefeller is clearly the better role-model for today’s entrepreneurs.

    Read More

  • History Of The Rabbit's Foot Company

    1582 Words  | 7 Pages

    In early 1900, Patrick “Pat” Chappelle founded The Rabbit’s Foot Company (or, The Rabbit Foot Minstrels) as a roaming, tented minstrel company. Chappelle, equipped with a strong entrepreneurial spirit and notable talent as a banjo guitarist, was to become the figurehead of one of the most successful vaudevillian entities in U.S. history, and, perhaps most importantly, the first exclusively black-owned and operated traveling variety shows in the country. Despite this evolution to “variety show,” The Rabbit’s Foot Company “came forth in the unmistakable form of a minstrel show.” To define, minstrel shows oft manifested as sketch, musical, and variety performances that targeted and mocked black people using blackface and exaggerated stereotypes

    Read More

  • Minorities In The 1950s

    1781 Words  | 8 Pages

    Minorities in sitcoms were less portrayed in contrast to an accurate representation of the time period. Ironically, minorities in sitcoms were not always represented by minority actors and actresses. Sometimes makeup was used on a white actor so he could portray an African man. It was not until the 1950’s when African Americans were shown on television. African Americans were often portrayed as crooked people with poor English and less education.

    Read More

  • Bad Living Conditions In Elie Wiesel's Night

    298 Words  | 2 Pages

    He prayed and kept praying and praying he kept his sanity and faith in god. He prayed for all the people that had been killed or died. He had to stick with his dad and keep him in good health so he would not loose him. “I can’t loose my dad he is all I have got.” He could not loose his dad because it is all

    Read More

  • Rhetorical Analysis Of Food Inc

    1065 Words  | 5 Pages

    Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.

    Read More

  • The Legacy Of Ron Kovic During The Vietnam War

    797 Words  | 4 Pages

    Along with his family he had many supporting friends that helped him many times. In addition to his

    Read More

  • Summary Of Scratch Beginnings By Adam Shepard

    642 Words  | 3 Pages

    In “Scratch Beginnings” Adam Shepard spent time to show that anyone can achieve the American Dream if they work hard, have a good gameplan, and keep a level head along the way. The American dream is the ability to go from nothing, but then over time end up with something. This something consists of gaining money, luxuries, and to gain an upward social mobility. Adam Shepard showed that it is not easy to achieve the American Dream, but he worked hard and proved that anyone can get where they want to be in life.

    Read More

  • What Is Chipotle's Differentiation Strategy

    552 Words  | 3 Pages

    All of these different drivers allow Chipotle to earn high profits because they increase the customer’s willingness to pay. The differentiation approach has held strong for the brand since 1993. The strength of their stock, high yielding profits and imitating competitors are all examples of the differentiation strategy being a success within the firm. Chipotle implements this differentiation strategy by promoting green farm to table.

    Read More

  • Chick Fil-A Marketing Strategy

    799 Words  | 4 Pages

    What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.

    Read More

  • Argumentative Essay On Woodstock

    1748 Words  | 7 Pages

    A young, 27-year-old, co-founder of the frozen smoothie kit company PACK’D, Luke Johnstone, was named young entrepreneur of the year in 2016 (“From Freezing Shed to Frozen Drinks Rise of the Smoothie Operator” par. 1). Like the Woodstock entrepreneurs, Johnstone quit his job to start his business, but he was not lucky enough for his dream to happen in just a short nine months like the other four men, his took two years of living in a shed in the back of his parents garden (“From Freezing Shed to Frozen Drinks Rise of the Smoothie Operator” par. 4). Another young entrepreneur, like the Woodstock entrepreneurs, is high school sophomore, Natalie Abbott. Abbott turned her 4-H project into her business, The West Hill Honey Company, where she sells honey and lip balm(“Chi-Hi Student Wins State Business Award” par. 1). Although Abbott is younger than the Woodstock entrepreneurs, they are alike because she did not work alone, she had help of her mother and father, just as the four men had the help of each other (“Chi-Hi Student Wins State Business Award” par. 1).

    Read More

  • Swot Analysis Of Eataly

    860 Words  | 4 Pages

    These firms supply around 25% of retail products where as 75% is purchased from more than 2000 producers. Threat of Substitutes The products that Eataly is offering include wine, pasta, pizza and cheese being their universal product. Eataly is able to differentiate them with artisanal slogan. On the other hand ‘small size market chains’ or larger stores might supply similar or same products from and can be compete or substitute Eataly in long term through changing their structure (Carlucci & Seccia,

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Company the 5th largest food and beverage company with revenues over $26.5 billion and 26 popular brands under its umbrella has recently seen sales disintegrate from competitors that are associated with natural and organic brands (Kraft Heinz Company, 2017). This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials. KHC, an established company in the packaged-food industry, has dominated the market share with a 3.7% dividend yield, but can soon face destruction to their profitability and impose losses among competitors (KHC: Dividend Date & History for the Kraft Heinz Company, 2018). In order for KHC to remain an industry leader, they must first have a deep understanding of the pertinent factors surrounding the company’s situation (Thompson,

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company

    Read More

More about Chicken Licken Strategy

Open Document