Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
I wish to be seen as someone who has made a difference in life, someone who can come into a business with fresh ideas and inspiration. Business marketing, especially, connects into all aspects of culture, and it helps to see a variety of perspectives in order to connect to the national trends. Savvy marketing is aware of the nation it seeks to connect to. I find it interesting how a product can sell in one country using a particular marketing strategy, but the same strategy then fails in another; it is all about culture and opportunity. Thank You for reading my personal statement.
Furthermore, this framework contributes more communication and cooperation among stakeholders, the ultimate benefit is to keep crucial information security within the organization, reduce information costs, drives cross-functional processes, avoid unintentional risk and achieve the goals of the organisations. The IGRM aims to promote IG adoption, more communication of among different IG stakeholder within the organisation. Furthermore, it contributes provides practices framework for IG to promote the use of IG in the big data challenges. This framework provided critical interrelationships and unified governance. Hence, the implementation of IG can help the organisation use the value of information to reduce risk and settle legal demands.
A. Good research, development and innovation will have a positive effect on Threat of substitute products or services and Threat of new entrants. B. The ability to deliver high-quality products or services will have a positive effect on the Business Power. C. Large organizations are pursuing a differentiation strategy need to stay agile with their new product development processes.
Influencer marketing is one of the most popular online marketing strategies for brands today. It is a simple idea: get influential people to spread the word about your brand or business through blogs and social media. However, if you want your influencer marketing campaign to be a success, then you need to choose your influencers wisely. Influencer marketing is not just about spreading your message through reviews. It’s also about establishing a strong brand identity, increasing the flow of traffic to your website, promoting higher engagement levels with an audience, and a whole lot more.
I need to be engaging and able to create a presence for myself online. Lastly, I also need to improve on working in a team. To be able to work effectively in a team I need to listen and respond positively to feedback and be open-minded with others suggestions and ideas. This is a key skill to have in every career pathway and university
Positioning strategy is known as what the product represents for the recipient .It is the enhancement of a product in a way that makes it different from the competitor products. The purpose is to attract the attention of the customer to certain products( Mustaf, 2009).. In my opinion, positioning is extremely important to keep the company growth and success because it is known that people want to try innovative products and they have the interest to try the new ones. Companies that desire to create their positioning strategies, they need first to have ideas about the characteristics of their competitor`s products. Then they make their positioning strategy for their own product (Mustaf, 2009).
One key part in the article that connected to Spurlock’s TED Talks was the subject of nurturing credibility and creating fans for your brand, which is the principle step in the marketing world. In the article, they mentioned how nurturing credibility for a brand is essential, especially for online businesses who rely strictly on online propaganda to build their reputation. The article mentioned that there are a few main parts in brand marketing that create a concrete platform for a business; personalize communications, nurturing credibility and creating fans, behind all those lies the key component of marketing which is creating and maintaining trust in an untrusting world. The questions that lie in the customer’s eyes when comparing products and building trust towards a certain brand is; “Why should they purchase from vendor X instead of vendor Y? How do they know they will be getting a quality product as
The Rule-utilitarians stablish that every person should follow rules that have been implemented for the good and happiness of the society. The Act-utilitarians do not focus on implementing rules but rather on the single actions and their consequences. Utilitarianism is useful for developing ethical arguments that justify the suffering of some for the happiness of the majority. For example public policy
Ethicists of rights emphasize our rights to pursue our own good. Virtue ethicists accent the importance of self – respect. Each of these theories insists that the pursuit of self – interest must be balanced and kept under control by moral responsibilities to other people. Now let us consider a view called “Ethical Egoism” which challenges all the ethical theories and it tries to reduce morality to the pursuit of self-interest. It is called ‘egoism’, because it says that our main duty is to maximize our own good.