Chifco Marketing Strategies

Strategy

We believe that marketing managers should sit and help set strategy. Their comprehension on positioning, of the markets, products, customers plays a key role in framing the strategy.

Digital thinking should be integrated in our marketing strategy. Digital is relevant to our marketing effort but at Chifco we need to properly integrate digital in our culture and processes to diffuse innovation.

Our motto is to “get digital”: It is a philosophy rather than just a practical approach.

Great businesses look beyond expectation while great marketers have the vision to define it.

User Experience

We believe that enhancing the user experience must be the focus of our marketing department. We aim at delivering an outstanding user experience

It will require a clear sense of self as well as a clear communication of our values which are: Creating the new, Empower Tunisia and Be Awesome.

In our globalized age what we need the most is a strong brand.

Data

We believe that data must be converted to insights in order to set in motion prospection of new customers and competitive advantage. Data is the key element upon which successful marketing action (research, marketing automation, targeting…) are built.

Data grant us the opportunity to plan ahead future behavior of the market which is crucial to create strong customer lifetime value models as well as achieve marketing effectiveness.

In addition, Digital Marketing provides valuable sources of data and customer insights that can be used in real time.

Technology

We believe that technology is a trigger rather than a solution. It is a tool that will allow us to enhance our activities in the department. We must be however comfortable and up to date while using technology to extract their full potential.

We believe that we should enhance ownership of technology at the same time as tools become more marketing

Content are more than just articles, pictures or video. It is about what the community wants to read, learn or experience.

Content Marketing is about knowing what our community wants from us and how to deliver quality content throughout our different channels (website, social media, and blog).

Content emphasize our brand credibility in what we stand for. For us, content is a vital expression of the brand.

Social

We believe social media changed our business culture, how we work and how we engage with our customers.

Now it is all about creating businesses that have social in their DNA.

We realize, and so do marketing that with social media today, we interact in an environment in which customers will exchange about what we do and share it globally. Social is not a choice, it is a must.

Character

We believe the following characteristics are the trademark of the Chifco marketer:

Accountable - we expect you to be held accountable for the value our marketing delivers. We believe in validated learning over opinions.

Ethical - we believe our marketing must be ethical. It must be honest and respect customers, especially with how we process personal