China Travel Case Study

963 Words4 Pages
Today, e-commerce is making the travel industry in to a new competitors, which is reaching millions of travels using the new online travel distribution channels (Heartland,2001) E-commerce knows as Electronic Commerce, is the buying and selling products and services over the internet. The e-commerce also can be definition by: “Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products or services and information via computer network including the internet.” (Efraim,2001) 2.1.1 Background of E-commerce E-commerce was first produced in the 1960s, developed in the 1990s, with the computer is developing 30 years, it faster processing speed, growing in processing capacity, prices getting…show more content…
China travel industry is fast growing and it will make a mark in the world travel industry. This was contributed immensely to the china social economic development (Wen, 2001). Over the years, china tourism is still enhancing the presence in the world tourism market. In the global market, the china travel industry is providing the best service keeping in mind of the global standards (Grönroos, 1984). China always been a tourist’s favourite. Push china travel industry efficiently in the global market has contributed significantly to the development of the China travel industry. Along with tourists from other countries, local or domestic tourists also contribute to the growth of the China travel industry. As China offers an optimum mix of modern economic setup and also boasts of a rich history heritage, tourists prefer to experience the joy of this Asian country (Lew,…show more content…
There was an abrupt backslide in the year 2002 when the revenues earned by the China travel industry dropped from $67.3 billion to $59 billion in the year 2003. The abrupt change can be attributed to SARS. As many as 91.66 million tourist visited China in the year 2003, out of which as many as 32.7 million tourist stayed back overnight(Hai, 2004). Global tourism receptions accounted for $17.4 billion in the year 2003. Tourist within China provides the main revenue. Domestic tourists account for 70% of the revenues earned from tourism industry in China. Statistics suggest that tourism industry in China contributes approximately 12.7% every year towards the GDP also the rate of growth is at 7.4% (Wen, 1997). The China travel industry is doing so well that it has gained the confidence of people from different parts of the world and has become a prospective place for the foreign
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