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E-Commerce In China

963 Words4 Pages

Today, e-commerce is making the travel industry in to a new competitors, which is reaching millions of travels using the new online travel distribution channels (Heartland,2001) E-commerce knows as Electronic Commerce, is the buying and selling products and services over the internet. The e-commerce also can be definition by: “Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products or services and information via computer network including the internet.” (Efraim,2001) 2.1.1 Background of E-commerce E-commerce was first produced in the 1960s, developed in the 1990s, with the computer is developing 30 years, it faster processing speed, growing in processing capacity, prices getting …show more content…

China travel industry is fast growing and it will make a mark in the world travel industry. This was contributed immensely to the china social economic development (Wen, 2001). Over the years, china tourism is still enhancing the presence in the world tourism market. In the global market, the china travel industry is providing the best service keeping in mind of the global standards (Grönroos, 1984). China always been a tourist’s favourite. Push china travel industry efficiently in the global market has contributed significantly to the development of the China travel industry. Along with tourists from other countries, local or domestic tourists also contribute to the growth of the China travel industry. As China offers an optimum mix of modern economic setup and also boasts of a rich history heritage, tourists prefer to experience the joy of this Asian country (Lew, …show more content…

In the travel industry, due to the special nature of their products and the development of e-commerce has unique conditions. E-commerce breaks the traditional business model of tourism to achieve lower costs, purposes to benefit consumers. This new business processes is convenient, fast and accurate, it will be a new impetus of economic development become the main method of competition among all businesses and enterprises in the future (Buhalis, 2003). E-commerce contributes to the development of tourism activity in the travel industry. Its core is through modern information technology, especially network technology, to complete a variety of tourism-related business activities, transaction activity, financial activities and integrated services activities (Awad, 2004). Compared with the traditional tourism business models, the advantages of e-commerce tourism mainly representation as follows: Simplifying the travel bills and payment methods, improve the tourist information service, deduce the tourism promotion cost and beneficial to get feedback from tourist (Werthner,

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