Import Wine In China Case Study

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import wine is 0.21775 billion liters. So we can calculate the import wine price per liter is 5.51 euros. After decided all the parameters we can predict The Chinese import wine market scale in 2044. As the table shows below, it is a large market which values 5.387 billion euros. Table 3 The Chinese import wine market scale prediction in 2044 Chapter Ⅲ Know The Chinese import wine market 3.1 Background of China Location: In eastern Asia on the western shore of the Pacific Ocean. Land area: 9.6 million square kilometers. Population: 1.37 billion. Urban population: 0.75 billion. Administrative Divisions: As you can see from the figure below. The local administration of China is divided into 4 municipalities, 23 provinces, 5 autonomous regions and 2 special…show more content…
However, Buddhism, Taoism and Confucianism are relatively common in the elderly population and now attract some of the wealthy. There are also Christian and Muslin minorities. Literacy rate: 90.9% Currency: Ren min bi (Yuan/CNY) 3.2 The history of The Chinese import wine market Table 4 The history of The Chinese import wine market As the table shows above, The Chinese import wine market has experience 6 period and will greet a relative long steady increase period, and the growth rate of which is 10% (source: CFDF). 3.3 Imported wine in China 3.3.1 Market image The image of import wine has changed with the development of The Chinese import wine market. At the middle of 90s, some rumors said some import wine added “mad cow blood”, and then they said import wine got too much profit, import wine bottled in high seas while labeled aboard producing, a lot knockoffs of famous brand also flowed into the imported wine market. All these negative opinions has bad effects on the import wine image and consumer cognition. Now, with the development of Internet technology and global communication, import wine has gradually changed these bad image. 3.3.2 Market

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