Chinese Salon Case Study

Since we get this assignment, we already have decided to do our interview of ten (10) Malay & 10 Chinese salon or beauty parlor in Muar, Johor.

Based on what we had observed, they used a variety product-market dimension and the major product-market. For example, since Malaysia have more than one region, majority of them are concerned about the use of products that based on ‘halal’ because our country is one of the Islamic country. That is the one of the structural characteristics of national market. They also use a quality products and some of the salon import their products from other country such as London.

Besides, we analyzed their competitors surrounding that effected their way to do a promotion. It might be different with other competitor

Organizational culture includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It affects the organization's productivity and performance, and provides guidelines on customer care and service, product quality and safety, attendance and punctuality, and concern for the environment. It also extends to production-methods, marketing and advertising practices, and to new product creation. Organizational culture is unique for every organization and one of the hardest things to change.
There are few element of culture that Malay and Chinese salon have similarities which are the communication, promotion and value and attitudes.
1. Value and

Promotions

Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. There are several types of promotions. Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort.

The salons that we have interview which both Malay and Chinese, they all making promotion to their customer. Usually, they have promotion during the festive seasons such as Chinese New Year, Hari Raya Aidilfitri, Deepavali and other. The salons will give a discount in price, some free product, free treatment and others. For example, the salon will give a free hair wash for those people who having a haircut at their salon.

LEGAL