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Chipotle Advertising Outline

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Thesis: When advertising a product most companies use things that would move you towards buying their product. I. Emotions that flow A. Lust B. Insecurity C. Elite II. Lust A. The product will make people more attracted to the costumer 1. Ralph Lauren tender romance perfume ad B. Makes people smell pleasant III. Insecurity A. Feel more confident 1. L’Oréal Pairs Sublime Bronze ad B. Hides imperfections IV. Elitism A. Food better than the rest 1. Chipotle ad B. Has the best avocados V. Mortification A. Several different methods to show their product is good for us B. Make us feel as if we need the product

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