Chipotle Burrito Advertising
Good advertising does not just circulate information, it penetrates the public mind with desires and beliefs.
Hello, we are the BANner advertising agency, and we have created an exciting new campaign for your company: Chipotle. Due to the recent outbreak of foodborne illnesses in your restaurants, we would like to help you regain and expand your customer base by advertising your product: the made-to-order burrito. During our campaign we will convince potential consumers that the Chipotle Burrito is the most customizable, healthy, and convenient fast food option available to them.
This was Steve Ells’ vision for Chipotle. Established in 1993, it was originally meant to help fundraise his plan for a fine-dining restaurant. But the fast, yet
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By using words such as bold, spicy, and exceptional to captivate our audience, we will imply that the burrito is similar to them. In doing this we hope that the audience will become emotionally invested in the …show more content…
In our print ad we state that each burrito contains “80+g of carbs and 40+g of protein”. This demonstrates to the audience that the burritos are a better choice over other fast foods because they are more nutritious. Also, we stress the fact that the burritos are available in “endless combinations” and are thus suitable for Frat groups since each person can order a burrito according to their own tastes. Finally, by indicating that one can place an order online in lieu of visiting a shop and waiting in line, we show that Chipotle is a speedy and conviennent meal option.
In the ad we said that your burritos are “bold and spicy and multilayered and exceptional and original”. The use of polysyndeton exaggerates the numerous positive characteristics of the burrito. When Frat Boys view this, they can see that your burritos have a unique personality with many characteristics, just like they do and will thus be attracted to the product.
This is best placed near bus stations and in college newsletters because when the Frat boys would come across this, especially when they are hungry, they will become appealed by the similarities of the burrito and the ability to customize it to their
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