ipl-logo

Chipotle Case Study 2015

205 Words1 Page

Chipotle’s financial performance in 2015 was better than 2014, even though the impact of the food safety incidents has led to a great decline in same-store sales in the fourth quarter. Overall, Chipotle has a good performance in 2015 with an increase in revenue and net income. According to the comparative analysis, COGS has increased 30.1% in 2015. One reason that the cost has increased is because the volatility of raw ingredients. Chipotle’s food costs were greatly increased due to instability of suppliers and rising food costs in the industry. Moreover, there was an 89.13% increase in additional income/ expense items in 2015. This can be explained by the impacts of negative publicity in regards to the food safety incidents that Chipotle

Show More
Related

  • Chic-Fil-A Case Study

    404 Words  | 2 Pages

    On April 15, 2017 at approximately 1127 hours, I responded to Chic-Fil-A located at 80 Oxford Road in reference to a suspicious person. Upon arrival I observed a black male with no shirt on, carrying a backpack at the neighboring convenience store. I made contact with the subject and his girlfriend who identified themselves by name and D.O.B. as David C. Bishop 01/29/1997 and Jennifer L. Buchanan 03/04/1975. I immediately observed Bishop’s left hand was covered in blood at which time I asked him how he hurt his hand. Bishop stated that he had been arguing with his girlfriend after she nearly drove into another vehicle at which time he became upset at her, so he punched the window seal.

    Read More

  • Qdoba And Chipotle Comparison

    586 Words  | 3 Pages

    When eating at Chipotle, there is an upcharge of $1.95 for adding guacamole to the order. On their own, chips and guacamole cost $3.25. The protein choices from Chipotle are reasonably priced at $6.50 for chicken, $7.50 for steak, and $6.95 for pork. Although Qdoba offers free guacamole, the protein prices are higher

    Read More

  • Chipotle Research Paper

    497 Words  | 2 Pages

    Chipotle matches a young peoples life style. In our research we found that while some young people enjoy cooking they find they just don’t have the time to prepare something all that healthy. This is where they turn to something quick and easy without compromising on quality. We found in our findings that half the participants eat out more than five times a week. One of our participants eats out to chipotle 3 times a week!

    Read More

  • Chipotle Food Poisoning Is Wrong

    483 Words  | 2 Pages

    Since news about the Chipotle food poisoning broke, a lot of people became more concerned about the food they eat. The public began to realize that even renowned brands and giant food chains can also be the breeding ground for the next food related fiasco in town. Because of the two outbreaks of Norovirus (a virus that causes diarrhea, vomiting, body pains and fever among others) in Simi Valley and Boston, two E. coli outbreaks, and one Salmonella outbreak in Minnesota, Chipotle is now facing rapid drops in their food revenue, a decline in their stock value, a criminal investigation and a lawsuit.

    Read More

  • Informative Essay On Chipotle

    1448 Words  | 6 Pages

    Chipotle is one of the most successful restaurant in the U.S. but every organization got some weakness and problems, today I would like to share with you what is the biggest chipotle’s problem ever that cost this restaurant a lot of money and lose trust from costumers and bad image in the media which is POISONING !! :- The fifth-biggest multistate sustenance harming flare-up of 2015 was the E. coli episode connected to nourishment served at Chipotle eateries in nine states. No less than 52 people were sickened, 20 of them were hospitalized. The episode was one of a few nourishment harming flare-ups connected to Chipotle this year including a Salmonella flare-up that sickened more than 60 individuals in Minnesota.

    Read More

  • Analysis Of Chipotle's Sensitivity Analysis

    1385 Words  | 6 Pages

    And considering Chipotle’s past financial results, Chipotle’s 2016 financial performance, affected by the illness outbreak, was clearly an outlier. Hence, as 2016, some valuation multiples may not be suitable for the valuation of Chipotle. A clear example of inadequate valuation multiples could be the P/E ratio. Taking into account that Chipotle closed at $377.32 as 2016, it seems to be that even the most bearish investor would not believe that Chipotle would only be worth $20.68 per share, as suggested by the average of the P/E

    Read More

  • Chipotle Persuasive Essay

    512 Words  | 3 Pages

    Who hasn’t heard about Chipotle yet? Chipotle is modern day fast food business. Chipotle thrives on serving non-GMO and healthy foods. Chipotles profits are estimated over $200 million. There are over 2,000 Chipotle franchises across America in 2015.

    Read More

  • Personal Narrative: Chick-Fil-A Vs. Chipotle

    729 Words  | 3 Pages

    Chick-Fil-A vs Chipotle: Which one is better? Many people lately have been raving over Chipotle, and Chick Fil-a lately. I have always thought to myself what is so great about these two food chains. Many people like Chipotle, and then there a a lot of people that love Chick-Fil-A.

    Read More

  • Chipotle Research Paper

    935 Words  | 4 Pages

    Then in 1998, McDonalds invested $360 million into Chipotle, allowing it to expand rapidly. The Chipotle Mexican Grill experience is an introduction to fast food 2.0, a new version of chain eateries that focus on quick, fresh, and hip food for us young people. Focusing on fresh ingredients, Chipotle’s ingredients are organic and their meat is not contaminated with chemicals, unlike most other fast food chains. When I step up to the counter, I notice a refrigerator filled with drinks. With a full liquor license, Chipotle also

    Read More

  • Chipotle Analysis Paper

    1046 Words  | 5 Pages

    Chipotle Mexican Grill has been a very successful company since its inception in 1993. One of the biggest reasons for the company’s success is because of its marketing mix. Chipotle’s marketing mix of price, place and promotion will be analyzed to see which has provided success to Chipotle. This analysis will also help identify a marketing mix weakness of Chipotle.

    Read More

  • What Is Chipotle's Differentiation Strategy

    552 Words  | 3 Pages

    Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

    Read More

  • Analysis Of Chipotle Mexican Grill

    2699 Words  | 11 Pages

    Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

    Read More

  • Pricing Strategy Of Chipotle

    1450 Words  | 6 Pages

    -Low threat of new entrant ( High input costs ) Threats -Input costs are increasing and fluctuating (beef price is rising and some ingredients such as wheat price is fluctuating) -All the restaurant’s segments are competitors and are not only competing at their own segment but also with other segments (e.g. Chipotle Competes with meals prepared at home as well as frozen or packaged food items available in supermarkets) -People reduce eating out spending economics recession and this might affect Chipotle -Competitor’s pricing strategy – competitors such as Taco Bell are offering similar products with reduced prices to compete for Chipotle’s market share -High threat of substitute fast food ( variety of choices for consumers) Situational Analysis for Chipotle Alternative Actions and Evaluation of Alternatives Alternatives Pros Cons 1. Differentiation Strategy by “ Food with Integrity” ( current Strategy) -Differentiate from competitors -Get more attraction because of unique style of serving -Rising food prices -Need for more produce as raw material inputs -Low awareness than other brand due to their marketing style of loyalty and word of mouth

    Read More

  • Chipotle E. Coli Outbreak Case Study

    1395 Words  | 6 Pages

    Steve Ells always believed in quality food, and Chipotle works hard to bring the freshest ingredients. During the next couple of months, sales for the company may decrease slightly. However, now and during the future, Chipotle will look for ways to prevent similar crises from happening again. This could mean strengthening food and safety codes at all restaurants. In short, Chipotle is determined to do whatever it can to make sure that no food poison enters its “food with

    Read More

  • Burger King Case Study

    895 Words  | 4 Pages

    Name: Mohammed Al-Arbash ID: 2015-00109 Course: Arab culture The globalization of burger king This essay will be focusing on the burger king restaurants that have opened in Kuwait. We will be covering the requirements the restaurant needed to start-up in Kuwait and the adjustments to adapt, the changes and complications they faced to succeed in the Kuwaiti culture.

    Read More

More about Chipotle Case Study 2015

Open Document