customers. The final value is added with good employees, great customer service and environment friendly practices and locations. According to the financial analysis Chipotle has a good performance. Asset turnover ratio of 1.592 in 2011 has decreased from 2010 but it still shows that Chipotle is able to convert its assets into sales very quickly. Inventory turnover ratio has decreased from 189.7 in 2010 to 188.6 in 2011 which shows that they have more inventories now but are still able to turn it over very efficiently. Liquidity ratios, Quick ratio and current ratio are well above 1 which signifies good financial performance. Current ratio of 2.75 in 2007 improved to 3.183 in 2011 but decreased from 3.301 in 2010 to 3.183 in 2011 which could be a problem in a long-run but now it’s still good compared to the industry levels. There is an upward trend when it comes to earnings per share which makes it more favorable for the investors and shareholders to invest in the company and get a good return on the investment. The profitability margins show that Chipotle is very profitable. Operating margin …show more content…
Chipotle’s operating income increased from $108.2 million in 2007 to $350.6 million in 2011 equal to CARG of 34.2%. Chipotle’s operating profit margin was 15.4% in 2011, 15.7% in 2010, 13.4% in 2009, 10% in 2007. Net income increased from $70.6million in 2007 to $214.9 million in 2011 a CAGR of 32.1%. EPS was $2.13per diluted share in 2007 and in 2011 was $6.76 per diluted share in 2011, a CAGR of 33.5%. Net cash provided by operating activities has been increasing from $146.9million in 2007 to $411.1 million in 2011, a CAGR of 29.3%. Average annual sales for the restaurants that have been opened at least 12months have increased from 1.085million in 2007 to 2.013million in 2011 which has a CAGR of 16.1%. The comparable restaurant sales increases of 11.2%, 9.4%, 2.2%, 5.8% and 10.8% are very
This calculates to total revenue of $88.915 billion. Exhibit 1 also states that the net income for the year was $1.462 billion. By dividing the 2011 net profit by that year’s total revenue we find that Costco’s net profit margin for 2011 was only 1.64%. Note that net income was less than the membership fees. The net profit margin indicates the business itself would make little or no money.
Chipotle’s founder, co-CEO, and Chairman Steve Ells opened the restaurant Chipotle with a belief that “food served fast did not have to be low quality and that delicious food did not have to be expensive” (Thompson p.300). Since the opening of Chipotle Mexican Grill, the founder Steve Ells, has not looked back and has expanded Chipotle from a 1-unit operation in Denver into 1,458-unit operation in 43 states, the District of Columbia, Canada, the UK and France serving more than 900,000 customers a day. It comes as no surprise that a Wall Street analyst termed Chipotle Mexican Grill as “the perfect stock”, while another analyst stated that “Chipotle could well prove to be the next McDonald’s” (Thompson p.300). Chipotle has become one of the
And Qdoba Restaurant Corporation. Chipotle Investor Relations (2014) announced that their 2014 third quarter revenues increased 31.1% to 1.08
CRegardless of Chipotles strengths, the company has encountered some weaknesses as well. In respect to future growth, Chipotle has seen some growth and are profitable, but there are some crucial factors that could be a warning sign of possible challenges. Chipotles principal weakness is its limited menu choices; there are basically customizable items on the menu that customers can order. Chipotle will have to offer more options to customers or increase marketing strategies; the main goal is to gain and retain customer confidence. Additionally, highly priced food items are another concern for Chipotle.
Chipotle is one of the most successful restaurant in the U.S. but every organization got some weakness and problems, today I would like to share with you what is the biggest chipotle’s problem ever that cost this restaurant a lot of money and lose trust from costumers and bad image in the media which is POISONING !! :- The fifth-biggest multistate sustenance harming flare-up of 2015 was the E. coli episode connected to nourishment served at Chipotle eateries in nine states. No less than 52 people were sickened, 20 of them were hospitalized. The episode was one of a few nourishment harming flare-ups connected to Chipotle this year including a Salmonella flare-up that sickened more than 60 individuals in Minnesota.
The focal point of Chipotle was to merge high quality organic natural ingredients, delivered in a quick manner to busy customers. Thus embodying the swiftness of the fast food experience. To ensure the ability to be competitive, Steve Ells developed a cost effective strategy which would enable Chipotle to gain a distinct advantage over well-established market leaders, such as Pret A Manger, Le Pain Quotidien and Taco Bell. Thereby joining the new market in the fast food industry. Steve Ells, Founder, Chairman and Co-CEO of Chipotle stated the following as it relates to the release of the company’s 2013 financial results: “Over the past 20 years, we have created a very unique and restaurant company.
And considering Chipotle’s past financial results, Chipotle’s 2016 financial performance, affected by the illness outbreak, was clearly an outlier. Hence, as 2016, some valuation multiples may not be suitable for the valuation of Chipotle. A clear example of inadequate valuation multiples could be the P/E ratio. Taking into account that Chipotle closed at $377.32 as 2016, it seems to be that even the most bearish investor would not believe that Chipotle would only be worth $20.68 per share, as suggested by the average of the P/E
Janmar Coatings, Inc. In-Depth Case Analysis Prepared by: Elliot Thome In partial fulfillment of the requirements of Marketing Management and Policies Submitted February 26th, 2015 Case Synopsis In early January 2005, Ronald Burns, president of Janmar Coatings, Inc., and his senior management executives were faced with the issue of deciding where and how to deploy corporate marketing efforts among the various markets served by the company.
Chipotle’s pricing Strategy Chipotle’s pricing strategy is a very moderate approach but provides substantial value to customers. On average a Chipotle product costs about $7.00, not including taxes (Knoji, 2016). Taco Bell on the other hand focuses on providing value priced items ranging from $0.99 to $4.00. Qdoba which is Chipotle’s closest competitor charges more than Chipotle
Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.
Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.
-Low threat of new entrant ( High input costs ) Threats -Input costs are increasing and fluctuating (beef price is rising and some ingredients such as wheat price is fluctuating) -All the restaurant’s segments are competitors and are not only competing at their own segment but also with other segments (e.g. Chipotle Competes with meals prepared at home as well as frozen or packaged food items available in supermarkets) -People reduce eating out spending economics recession and this might affect Chipotle -Competitor’s pricing strategy – competitors such as Taco Bell are offering similar products with reduced prices to compete for Chipotle’s market share -High threat of substitute fast food ( variety of choices for consumers) Situational Analysis for Chipotle Alternative Actions and Evaluation of Alternatives Alternatives Pros Cons 1. Differentiation Strategy by “ Food with Integrity” ( current Strategy) -Differentiate from competitors -Get more attraction because of unique style of serving -Rising food prices -Need for more produce as raw material inputs -Low awareness than other brand due to their marketing style of loyalty and word of mouth
Evaluate the profitability of McDonald across time. McDonald Corporation’s average return on total assets is 14.97% during the 3-year period, with slight decrease in 2013 and notable decrease in 2014. The gross margin remains stable and the average is 66.20%. The average profit margin ratio is 28.39%, with a sharp decline from 29.38% to 26.19% respectively. These two ratios reflect the profitability of McDonald’s.
Victor Estrada Daniel Hernandez Elias Garcia Raul Cruz NaTasha Pickens 04/23/2015 Executive Summary - Chipotle Chipotle was founded on July 13, 1993 in Colorado by Steve Ells, with the corporate office is located in Denver, CO. It was created with the simple idea of showing customers that food served fast didn’t have to be a “fast-food experience. Our mission is “To change the way people think about and eat fast food.” Chipotle uses high-quality raw ingredients, classic cooking techniques, and distinctive interior design, we have combined the features of the fast food world to the realm of fine dining.