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Chipotle Mexican Grill Essay

945 Words4 Pages

Chipotle Mexican Grill Company was established in 1993 by Steve Ells, based in Denver, Colorado. Its mission utilizing naturally-grown components, and oblige a more naturally elevated meat than any other restaurant series. Chipotle is a popular quick-service restaurant chain. It possesses and runs greater than 2,000 quick-casual eating places favorite for their burritos and other Mexican foodstuff dishes. With extras, the company’s menu offers more than 65,000 choices (Robert, 2010, pp. 54). However, the company is performing as it should be performing. It is facing some challenges, which is making it lag. Some of the reason, which is making the company fail, are in the discussion. For one, there are supply chain problems. Chipotle stopped …show more content…

Some organizations that lobby for food companies have targeted Chipotle. Some of the ads produced by these agencies accuse Chipotle of dishonestly marketing its food as healthy and free of hormone addition. Challenges in Attracting and retaining employees is a challenge as well which is facing the company. The restaurant industry is working around the clock with a constricting work marketplace. It is due to the tight budget and rising demand for cafeteria dishes. Due to the economic conditions facing most companies, Chipotles is unable to increase the number of competent employees to facilitate its activities. Slow sales growth is a challenge which Chipotles is facing. The company’s same-store sales growth has been contracting for several …show more content…

One of these strategies is the first-hand food security procedure. Chipotle managers will place the business at a level to be the best bests in food wellbeing. Amongst these will include devising work prep and immerse proteins like chicken later vegetable prep takes place. Another strategy is amplified stock audits by internal administration and external inspectors. Chipotle has initiated this strategy, which takes place every two weeks. The company has engaged a external inspectors to inspect the restaurants each quartier. Aggressive investments in staff and management is another strategy. Chipotle’s concept behind this is that when a new customer moves around into stocks or ancient clienteles return, and they have to all get excellent customer amenity and attention. Entrepreneurial activities help the can help the company a great deal. These could include activities such as planning, mentorship, networking, marketing, among others. Any company needs entrepreneurial activities for its success. However, these activities should be carried out by experienced and intelligent entrepreneurs. Entrepreneurs are always busy, and if given space, they will always perform their best if willing

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