Chipotle Mexican Grill Executive Summary

The second category is that of customer satisfaction. One group of stakeholders that are critically determine the success of a company are the customers. Therefore, the company’s balanced scorecard should have means to assess the satisfaction of the customers. The first of such measurements would be comparing the number of positive feedback from the customers to that of negative feedback from the customers (Greathouse). The company ought to have a policy whereby the customers are prodded to evaluate the services they receive from the company. There should a laid-out percentage measure of positive feedback over negative feedback below which that should send red signals to the management on the state of customer satisfaction with the services offered. The other way of assessing customer satisfaction on the balanced scorecard is through measuring the number of retained customers over time. It is always one thing to have a customer that that seeks the services of business only once, it is another to have a customer that continuously seek the

The company was founded in 1993 by its visionary chief operating officer Steve Ells. The CEO has recently gained the international spotlight for his unique management style that has enabled the company to wrestle off its competitors that were existence for a fairly more prolonged time. One of the unique management styles the company has employed is the Restaurateur Program which promotes peer development amongst the colleagues of the company. At Chipotle, promotions have been gradually transformed since 2005 where most promotion vacancies are filled with the employees within the company. That has made the organizational culture of Chipotle be shaped such that managers get compensated not only based on the number of sales their outlets make but also the number of junior employees those managers have nurtured under their