Qdoba Mexican Grill is a very well structured company. In this paper we had taken a look at Qdoba’s history and saw how they came to be the company they are today. We also took a look their stock and saw how they are doing in the stock market and are the main provider for Jack In The Box. I talked about what its like to own a franchise, and showed you how much it cost to be an owner of Qdoba Mexican Grill. I explained why I always choose Qdoba over Chipotle, and that there isn’t too much of a difference between the two.
The affordability and taste of the tacos attracted many customers, the lack of competition from other Mexican restaurants allowed the first Taco Bell to thrive, and its convenient location in the busy street of Firestone primed the restaurant for success. The influx of customers in Downey reflected the future of the franchise itself, as Taco Bell attracted customers throughout the country. In America, Mexican cuisine started in concentrated pockets of Los Angeles, but it spread throughout Los Angeles, including a predominantly White area like Downey. Taco Bell pushed the expansion of Mexican cuisine into mainstream American by expanding its franchise to thousands of stores across the nation. The importance of Taco Bell went beyond the food, because it brought Mexican culture into the larger conversation of America.
PART 1. BUSINESS DESCRIPTION - Describe briefly the firm. Chipotle is a fast casual Mexican restaurant founded in Denver, Colorado, 1993 by its current CEO Steve Ells. Graduated in the Culinary Institute of America in 1990, Steve worked at Stars in San Francisco for 3 years, where he learned about serving fresh and good quality food, a characteristic that Steve adopted in Chipotle 's products. Today, the company has around 2010 stores, most of them in USA and Canada, but also 6 in London, 3 in Paris and 1 in Frankfurt. The company worth 's around 22 billion dollars, and last year the company worked with a 4.5 billion revenue, obtaining a net income of 475.6 million dollars.
The Mexican culture and cuisine is a colorful and versatile experience that many Americans think they are quite familiar with. With many “Americanized” Mexican restaurants in our country including Taco Bell and Chipotle, it can be tough to know what real, authentic Mexican food is. Recently, I discovered a genuine Mexican restaurant right here in the city of Logan called ‘La Tormenta'. I was recommended this restaurant by my friends who say it is their “go-to” spot when they want real and delicious Mexican food on a college-friendly budget. Translated to mean “The Storm” in English, La Tormenta exceeded my expectations and will be visited again by me.
Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry. The following paper will examine the organizational structure of the Chipotle organization, diagnose problems,
He remembered his business school professors’ idea of: “brands are what customers perceive them to be, not what the company thinks they are”. As a result, he started to develop good tasting products. Muir hire Rolando Robledo, who is a culinary professor and a former Michelin star restaurant chef, to design a meat free menu that would appeal to vegetarians and to meat eaters. Clover acquired its first customers through its food truck on the MIT campus, by having mouth to mouth promotion, the company grew organically since then. Food truck proved to be successful and inexpensive strategy to launch a food business.
Chipotle Mexican Grill, Inc. Chipotle Mexican Grill, Inc. (“CMG”) is a restaurant specializing in Mexican/Spanish food founded by Steve Ells in 1993 with its first location was in Denver, Colorado. Ells’ mission statement of Food with Integrity, describes the goals of the restaurant to focus on “higher-quality ingredients and cooking techniques used in high-end restaurants to make great food accessible at reasonable prices, while simultaneously, understanding the environmental and societal impact of our business”. In addition, the missions statement, a staple of CMG is to serve naturally raised ingredients such as “ naturally raised pork, beef and chicken, as well as organically grown and sustainably grown produce, and we continue to investigate
In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards. Television has always has always had a crucial role in the company 's advertising. McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors.
Similarly, the hectic lifestyles of individuals in some town and city increase the demand for appropriate fast food. This state presents the prospect for Arby’s to grow in those areas. However, advanced health consciousness might reduce demand but in the case of Arby’s it might not really affect them as they do provide healthy sandwiches and many other products, so this basically act as an advantage. Even so, the business can further keep improving the product quality. This side of the PEST analysis demonstrate that Arby’s can increase its business performance built on the effects of socio-cultural external factors.
MEXICAN RESTAURANT NEAR ME The restaurant business is one of the most lucrative businesses around the world that has a guarantee of sales round the year regardless of the increase or decrease of daily sales. A restaurant or eatery as sometimes known is a business which prepares and serves food and drinks to customers in exchange of cash or payment in terms of money. Food or meals are usually served and eaten in the premises hosting the restaurants even though some restaurants offer take out and food delivery services to its customers upon making an order. Over the years, there have developed a unique interest in the different kinds of dishes from different areas of the world that have given rise to restaurants being classified basing on their specialties. These specialties range from Mexican food, Italian food to Chinese foods and consequently the growth and development of Mexican restaurants, Chinese restaurants, Italians restaurants and many others.
Key areas of Chipotle Mexican Grill significance to business As a CEO of Chipotle Mexican Grill, the key areas that are significant business operation are relationship of the restaurant with its customers, integrity in the business operation and ethical communication. These key factors are important to the performance and growth of Chipotle Mexican Grill. Having a positive relationship between the customers and staffs of Chipotle Mexican Grill, it enables in increasing their confidence in the business. Theprinciples of good ethical codes are essential in ensuring all the good relationship of customers and staffs are maintained. Integrity of the member of staffs also contributes in attracting more customers(Buchholtz & Carroll, 2014).