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Chipotle Strengths And Weaknesses

323 Words2 Pages

CRegardless of Chipotles strengths, the company has encountered some weaknesses as well. In respect to future growth, Chipotle has seen some growth and are profitable, but there are some crucial factors that could be a warning sign of possible challenges. Chipotles principal weakness is its limited menu choices; there are basically customizable items on the menu that customers can order. Chipotle will have to offer more options to customers or increase marketing strategies; the main goal is to gain and retain customer confidence. Additionally, highly priced food items are another concern for Chipotle. Chipotle takes extra steps to insure their farmers feed the livestock only naturally grown products, free of any chemicals; the use of organic

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