Chipotle: The Fast Food Industry

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When it comes to fast food restaurants, most people tend to think of McDonald, Taco Bell, and KFC. Chipotle, however does not seem to have its name associate with the fast-food industry sector. Chipotle is a very successful Mexican-American chain restaurant that operates in more than 2000 locations world-wide. Its tremendous success results in its exponential growth and rising profit margin despite the scare of E. coli, Salmonella, and Norovirus in a few of its stores.
Chipotle stated that food that served fast does not necessarily need to have fast-food experiences add on to it. Chipotle insists on using high-quality raw ingredients, classic cooking techniques, and distinctive dining room designs that brings about the experience of fine dining.

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