Chlorofloral: A Case Study
Types of services the company will provide:
Floral warehouse- import and sell flowers in bulk.
This will be warehouse operating under Evergreen Petals to supply bulk purchases of flowers.
It will also be a storage warehouse for ChloroFloral.
Have a few locations that make corsages and arrangements for big occasions such as weddings and businesses. These locations will be operating as ChloroFloral to differentiate it from the warehouse.
Smaller order will be processed to subcontractors.
Having subcontractors helps customers brings the business closer to the customer.
Online services for sending flowers to loved ones all over the country.
Make contracts with floral shops. After a customer makes an online order the contracted floral store which is closest to the recipient will make the arrangement and my company will reimburse the store as per agreement.
3 major local competitors:
FTD also known as Florists ' Transworld Delivery.
It is a floral company that retails and wholesales all over the world through the internet therefore they a few physical locations. People buy flowers and gifts through their websites and get delivered to them.
Safeway
Almost of all the Safeway stores have a floral department. They have physical locations which cater to
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Customers have been robbed of their money buy a monopoly floral companies that are currently present. ChloroFloral and EverGreen Petals will seek to bring back these disenfranchised customers and share their feelings with flowers. My passion has always been to connect loved no matter how far apart. There are feelings and emotions which cannot be shared through emojis and words over the phone. However, flowers provide intimacy and the colorfulness of the ChloroFloral flowers will reveal happiness that lasts long. Weddings and anniversaries will be worthwhile if graced by our
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