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Business Case Study: Lindt & Sprüngli

1364 Words6 Pages

E Business
(EPGP-06)

Project

Course Instructor

Prof . Satish Krishnan
Prepared by: Bankim Kailash Kala
EPGP-06-013

Company Back Ground:
Making chocolate and that too premium chocolates is an art that Swiss based chocolatier Lindt & Sprüngli has mastered across its history of producing one of the world’s most consumed confections. Lindt has been an innovator of chocolate since 1845 when it mastered and perfected chocolate manufacturing process. A lot of innovation, research and development which goes to the credit of Lindt’s in the chocolate Industry and makes it pioneer in the chocolate industry. Invention of conching technique and use of cocoa butter in the recipe has introduced Dark chocolate to the word. These were break through …show more content…

Now buyers can mix and match products as per their choice and preference and can create personalized gifts –they can choose the quantity, quality and type of chocolate and in addition to that they can choose the way it is packed and kind of packing material used. Now they can send personalized messages along with gift to their near and dear one. All these innovation and new offering along with highly optimized experience delivered by IBM WebSphere Commerce and Aurora Plus Commerce on Cloud enables Lindt to engage with customers in meaningful, thoughtful ways, and to help them understand the behavior of their customers. This makes Lindt a thoughtful brand. In Lindt it is said that “we don’t deliver just product but we deliver experience and in the process we build loyalty which is far more valuable than just building …show more content…

Customer preference and choice is unique when it comes to chocolate. Lindt should create a new product development section on its website. This Section should provide details about new product and added features. This will help to increase awareness about the innovation and new products developed by company. Social sites can be the best means to promote new products as it has tremendous reach in terms of volume and speed. Google can used to advertise its product during Holiday season. The new product development section should allow customers to post their comments and experience on the website. This can be used to develop new product or to change the existing products. This will also help to understand why some product are in great demand compared to

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