Choice Hotels In The 1950's
Choice hotels started with the cooperative agreement of seven motor court owners from Florida in 1939. In an effort to create service level standards amongst their properties to meet guest’s expectations and refer business between them they created the first hotel chain named Quality Courts United in 1941. By 1950 the membership in the Quality Court’s family had grown significantly toting 126 members.1 During the 1950’s they were the first to offer things like “wall-to-wall” carpeting, daily change of linens, 24-hour desk service, and in room telephones”.1
The hotel chain continued to grow and by 1969 had membership that boosted 24,000 hotel rooms.1 This large membership made the them the “largest association of independent motel operators
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