Christina Prandini Sanchez
She Is One Step Ahead
Women entrepreneurs are on the rise in just about every industry. The latest statistics from the Center for Women’s Business Research state that women own 10.6 million businesses in the United States, employ 19.1 million workers, and generate $2.5 trillion in sales (Entrepreneur, 2004). An area with even more growth is Orange County, California, ranking number six in the nation in the number of women-owned businesses (Norman, 2013).
One woman in particular took advantage of her femininity as she “stepped into” her role as an entrepreneur. Christina Prandini Sanchez is the owner and founder of Body & Sole Comfort. She was disgusted upon finding out that plastic surgeons were injecting silicone into the balls and heels of women’s feet so they could wear higher heels. Being a woman, Prandini Sanchez understood the pain, but did not feel it was worth the two thousand dollar price tag (Dempsey, 2011). Seeing a need for something other than Dr. Scholls, Prandini Sanchez took her first steps into putting her heart
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He is a former U.S. Navy pilot, and created the opportunity for his wife to talk with some military podiatrists. Unfortunately, Prandini Sanchez’s product cannot be sold directly to the podiatrists because they are not on the General Services Administration (GSA) military schedule. Until her product is on the schedule, she has found a way to sell her product to this market. Thirty-five Marine recruit exchanges in the United States and Japan sell Body & Sole MK-1 Foot Armor (Norman, 2013). Her gel pads are used in Marine combat boots and the “Happy Heels” are reused on the shoulder for heavy gear and equipment comfort. Prandini Sanchez sold around 10,000 units in 2012, and five to six hundred units are sold to Marines alone. She is now trying to get her products sold to the rest of the military branches, through connections of her husband (Bentley,
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