Christmas Cards Swot Analysis

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Barunson, the country's biggest greeting card brand, has not put out new Christmas designs for this year. Instead, it has just modified existing designs. No. 2 card maker morning glory cut the number of new card designs to 20, down from 32 in 2006, reflecting a steady decrease in the sales of paper- based cards. It has stocked 750, 000 Christmas cards, but sales are only expected to reach about 180,000 units. Cards will also a key yardstick in measuring popularity, especially in schools.

V- Greetings
Morgan Warstler of the V-Greetings Web site thinks that the appeal of sending a video greeting during the holiday season will catch on so much so that he's betting $5,000 on it. That's how much will go to the person who sends the most V-Greetings …show more content…

The Christmas card, Christmas tree, and Dickens's classic story are all part of a Victorian revival of the celebration of Christmas and were all trends that slowly popularity in the United States.

Abolition of Christmas Cards:
The Abolition of Christmas Cards and parties in favour of "holiday" equivalents, Christmas trees being banned from town squares, little boys being sent home from school for singing "Jingle Bells": that kind of thing.

Unit Sales of Christmas Cards:
Hallmark Cards expects unit sales of Christmas cards to increase this year by 100 million over 1990's 2.3 billion because people are talking time to nurture friendships at Christmas, according to spokeswoman Rene Hershey. As a result of the Victorian influence on design, Hallmark's traditional red and green Christmas color will tend toward the richer burgundy and forest green. American greetings offer retailers 2 Option in ornaments, a 138 - piece assortment of 30 designs, and a 120- piece assortment of 31 designs. Gibson Greetings plans to …show more content…

The original work of the greeting cards was made by Sir Henry Cole in UK in 1843, a civil servant (government worker) who had helped set-up the new "Public Record Office (now called the Post Office). They designed the first card and sold for 1 Shilling (5p or 8 cents today) but in that day it cost so much more. It had a Three Panels. The two panels showed about the people caring for the poor and in the center was a family having a large Christmas Dinner. But in 1840, the first postal service that ordinary people used was the "Penny Post" public postal deliveries. The cards became so popular in the UK that day because they even offer a Penny

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