But 1975 was also the year that marked the penetration of Japanese players into the US market. Toyota has introduced the Celica being inspired by Mustang Boss 302 of Ford in 1969 - a legendary in Japan at that time. Right afterwards was Honda with the first Accord, which was considered to be a game changer in the US. During this time, Chrysler also achieved a notable success which was the introduction of the luxury car - Chrysler Cordoba. However, the rush introduction of the Dodge Aspen and Plymouth Volare in 1976 incurred huge maintenance costs for their technical errors.
The concept of the Chrysler building began as a result of the collaboration between architect, William Van Alen, and contractor, William H. Reynolds. The original architectural design of the Chrysler Building included an ornamental diamond-shaped crown; showroom windows and 12 stories of glass corners intended to create an open, light environment (Maher, 2013). These high aspirations proved to be too expensive and advanced for Reynolds to implement and as a result, Reynolds sold the design lease to Walter P. Chrysler - an industrialist of the time. At the time, the Manhattan area had become commercially cheap and had sufficient space for new architectural construction. Chrysler recognised the potential of the original design to be transformed into a truly iconic building.
The Wall Street Crash was probably one of the biggest stock market crash of America. The crash caused the Great Depression as well and it affected all the Western industrialized countries. The Wall Street Crash did not end in America until the end of 1941. A lot of people lost their jobs, more than 13 million people, after when all the banks crashed. The Wall Street Crash had an overwhelming impact on the American economy because America gave enormous loans to the Weimar Republic in 1924 and also in 1929.
The success of this deal brought about talks of merger and in 2006 the deal was made allowing Steve Jobs to become largest Shareholder of Disney with over 6 percent of the company and allowing Jobs to pocket over $3.5 billion from the sale and Pixar’s John Lasseter also became chief creative officer at Walt Disney Animation Studios. Lasseter was a huge asset to Disney having Directed huge movies such as ‘Toy Story’ and ‘Monsters Inc.’ But perhaps the one reason why the merger of Disney and Pixar occurred was due to Robert Iger’s willingness to succeed. He bought into Pixars visions and understood that it was a tricky situation to mix to groups of staff and two completely different systems. He agreed to a list of conditions which allowed Pixar to protect their creative culture, even stating that the Pixar sign on the front gate would be left unchanged. Robert Igers
2015 GREAT LAKES INSTITUTE OF MANAGEMENT, CHENNAI MERGERS AND ACQUISITIONS [DISNEY.PIXAR MERGER] Disney was running ‘Save Disney’ campaign and the ties with Pixar were getting worse. Bob Iger replaced Michael Eisner as CEO of Disney and collaborated with Steve Jobs to craft one of the successful mergers in history. Disney acquired Pixar in 2006 to revive its animation studio. It made a lot of strategic sense to acquire Pixar for its highly creative, innovative and technically resourceful talent and a collaborative work culture which was inimitable. Post merger synergies were great as Pixar was given the management control of Disney animations, was allowed to retain its culture, and was also allowed remain as a separate entity.
Mercedes-Benz offers a variety of product that can fulfill the preference of majority customer base. They design and differentiate their car models into several types of requirement and performance level such as compact luxury vehicle, mid-size luxury vehicle, high-performance vehicle level and so on. Moreover, customers can customize the interior accessories which can fulfill the customer’s satisfaction. In order to increase performance and luxury of their products, Mercedes-Benz had started a development division focus on upgrading the company product’s quality and performance name AMG in year 1999. AMG engines are all hand-built and it shows guarantee of confidence for customers seeking for outstanding performance car.
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces. The market for Mercedes Benz will also be divided in terms of their loyalty status.
The legal liquidation procedure of corporate and personal bankruptcy are almost equal. Under Chapter 7, when an individual debtor files for bankruptcy, the court immediately selects a trustee who gathers the non-exempt assets of the debtor, takes initiative to sell and distribute these among the creditors according to the Absolute Priority Rule (APR). Simply put, under Chapter 7, the debtors are required to surrender some part of their property (non-exempt) to wipe out all or a certain amount of their debts permanently. Chapter 7 excludes any kind of repayment plan. The payment distribution process is defined by the Absolute Priority Rule (APR).
The Mercedes automobile was 1st marketed in 1901 by Daimler-Motoren-Gesellschaft. (Daimler Motors Corporation). Emil Jellinek, associate Austrian automobile enterpriser who worked with DMG created the trademark in 1902, naming the 1901 Mercedes thirty five horsepower once his daughter Mercedes Jellinek. The primary Mercedes-Benz name vehicles were made in 1926, following the merger of Karl Benz's and Gottlieb Daimler's corporations into the Daimler-Benz company. On 28 June 1926, Mercedes Benz was shaped with the merger of Karl Benz and Gottlieb Daimler's 2 corporations.
INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies. To analysis the microenvironment of the business PESTEL framework is used PESTEL FRAMEWORK 1.