CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According to Oliver (2007), a long standing Chartered Institute of Public Relations (CIPR) definition of public relations is ‘the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics’. Here, the definition implies the strategic management by the inclusion of the words ‘planned’, and ‘sustained’, and the use of the word ‘publics’ for stakeholders, interested parties and other influential groups. A more recent CIPR approach is to refer to public relations as being ‘about reputation- the result of what you do, what you say and what others say about
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It is concerned with developing a deserved reputation for an organization, one which is based on solid performance not hollow hype. Reputation will not necessarily be favourable and may only be favourable as the organization deserves. This becomes increasingly complex in the light of new technologies. Many CIPR members reject the notion of a change of name from ‘public relations department’ to ‘corporate communication department’ and argue that the impact of the internet on public relations is simply that it offers a new electronic operational tool which does not alter essential practices. However, given that technology has so changed strategic operations for all forms of business and organizational communication, and given that human communication is the key measurable variable, the term ‘corporate communication’ better represents theory and practice of this discipline in large …show more content…
The development of macroeconomics and environmental management studies has put pressure on the public relations industry to focus public relations strategy on the dimension of the enterprise or organization’s role in the economic life of its country and its position in the global or national marketplace, public relations counsel ad activities form an important part of an organizational policy in defining the environmental factors which affect its corporate business activities. These include social stratification, social welfare and national policy, technology, and the political, legal and regulatory processes, appropriate to a particular organization or the industry in which it operates. All these factors need understanding of attitudes and cultural norms that influence an organization’s reputation and public
Please accept my resume and the attached documents for the position of the Strategic Director of Marketing and Communications the Maricopa County Community College District. I bring to this role a highly successful background in strategic marketing and communications, building brand awareness, positive reputation and financial results for the organizations I served. Working closely with senior leadership and organizational stakeholders, I develop key strategic messaging and marketing programs, which drive engagement, awareness and improve community relations. With more than 20 years of hands-on executive leadership in marketing and communications, I have the political and community savviness this role needs. My professional background and
In class this week, we had our presentations of a company’s corporate communication strategy. It was interesting to see how other students tackled the project. Some focused on key aspects of the communication, like how Blaine talked about the management-employee relationship and communication tools. This also reminds us that each company centers their business around different stakeholders which makes their strategies so
Legitimacy theory is a “positive theory” that asserts that businesses are bound by the implicit “social contract” that the corporation agrees to perform that are specifically relating to social and environmental issues (Rankin, et al. 2012, 142). To remain congruent with societal values in which it operates, a corporation can address attributes that relate to this theory through voluntary social and environmental disclosures made on platforms like its annual report (Coebergh 2011, 65). Virgin Australia has various groups of important stakeholders who can affect or is affected by both the actions and activities of the corporation (Laasch and Conaway 2014, 97). They are namely, guests, employees, investor groups and shareholders, unions, non-government
The authors discuss branding and why it is important for news netrworks and political outrage personalities. Branding is important because it creates a trust based relationship with the « average » viewer. This idea of the « average viewer » is critical because it represents the majority of white male correspondants who dominate the industry. There is an underlying belief that these white males represent the majority and speak on issues that matter the most to those chosen group of people. These men, speak on issues that most people of this group are afraid to talk about in public, due to the fear of being labeled as ultra-conservative, racist, sexist,etc.
Modern day businesses have to be socially responsible; actions are taken to satisfy customers who might have a cause that they care deeply. Social responsibility occurs when a person or a company acts in an ethical and sensitive way towards important social issues of the day such as economic, environmental, and cultural concerns. Many businesses have a section of their website or business literature dedicated to social responsibility. Companies proudly detail the steps they are taking to address concerns that people have with the environment and economic issues. Having companies act in a socially responsible way is necessary because their actions have a tremendous positive impact on society.
Credibility is subjective aspect attached to person, people, things, and product or to other object unlike age, height or weight measurable in terms quantitative terms. Credibility is likely scalable on which others give you a rating and in all actuality make a judgment about you over all. Credibility also entails the fact that individuals want to know if a person can be trusted whenever it comes to things that they put their word in. According to Cardon (2013), `establishing credibility through competence refers to the knowledge and skills needed to accomplish business tasks, approach business problems, and get a job done.
Power as conceptualized by critical theorists. Power is one of the words that holds great effect. It is defined by Webster (2015) as “the ability to control people or things; a person or organization that has a lot of control and influence over other people or organizations”. In general, a person or organization that holds power has authority over others. Thus, power is conceptualized in the organizational communication by critical theorists.
Andrew Martin suffers from chronic depression making him a disabled individual which means he is covered fro, employment discrimination under the ADA. Andrew 's employer provided him a work area away from public access, which is the right thing to do since it is a accommodation that he needs. Andrew 's medication made him sleepy on the job and his employer attempted to make accommodation 's for him so that he can complete his assigned tasks. depending on how many people worked in this business I think a better idea would be to have someone work with him so that he does not sleep and stays on task. Since Andrew 's employer made him accommodation 's and they still caught him sleeping several times, he was no longer protected by his rights and
Lindsay is a lifetime B.C. resident with an overzealous passion for nature, live music, and floral prints. She has worked in positions such as program coordinator, cultural ambassador, and administrator. She is an avid volunteer and has contributed to organizations such as the YMCA, Cedar Kids, Great Island Run, Easter Seals 24 Hour Relay, and RRU Students Against Violence. Lindsay holds a Bachelor of Arts degree in Professional Communications from Royal Roads University.
nternational marketing in export and franchising Objectives International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world.
Trying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.
Public relations is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage as much as possible as so it has become an integral part of their practice. The purpose of this report is to find out how public relations professionals are using social media, the impact and implications this new media have on the public relations profession and how public relations professionals value these new media as a means to communicate with the public. Literature
Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
Communication Technology Technology has changed our lifestyle and is continuing to alter it. Every aspect of our life has been somehow touched by technology. However, technology has made a significant impact on the way we communicate and new communication technologies are continuously improving and being used in everyday life. It has become an essential part of most our lives because we, as a human species, have always had this deep desire to communicate, and to communicate over distance. The obstruction of connecting two regions has drastically decreased due to the fact that we now have mobile phones, Internet, and social media to make life easier.
Objectives The major objectives of this study is • To measure the effectiveness of celebrities used in television commercials and Facebook advertising on consumer buying intention of fashion apparel industry. • If effective, then I will try to compare celebrities endorsement in television commercials and facebook advertising and see which tool is significant in changing the behavior. Significance The importance of my research will not only help managers but also help academic players to explore new areas in research.