The company that I’ve decided to research is Cisco. The name Cisco comes from San Francisco from where the company has originated. Cisco produces network based products which enhance the usage of internet such as routers and programs for virtual communication. Cisco has taken over more than 120 different companies in order to offer new technological products. By using Michael Porter’s (1980) 3 generic business strategies, I was able to identify that Cisco uses a differentiated strategy. The differentiation strategy focuses on creating products that differ from your competitors such as features and quality in order to attract new consumers and gain competitive advantage. Cisco aims to research and develop new IT products in order to enrich …show more content…
These factors are Trust, Respect, Fairness, Pride, Camaraderie and Credibility. I have applied 6 of these factors to Cisco, my findings are listed below. Credibility: In Cisco, management is considered to be very open. Employees can always report any issues to their managers in order to get a quick and reliable response. Managers interact with every employee equally which makes them accessible and open to any queries that employees may have. Managers know every employee individually as they keep close track of their progress which enables more personal communication. Respect: Cisco promotes feedback which allows every employee to be listened to and to voice their opinions and suggestions which Cisco would possibly adapt in future. This creates a sense of respect as employee feedback is welcomed. Cisco is also very focused on expertise. It allows its employees to shift to a different position in order to broaden their knowledge or to feel more accommodated. Cisco also has its own university in which employees improve their education and will ultimately be able to contribute more to the …show more content…
As Cisco is based in 25 countries, Cisco ensures that every employee is treated equally regardless of their background. Cisco ensures that every employee gets rewarded based on his performance, the higher is the input, the greater is the reward. This ensures that there are no favourites and that everyone is rewarded fairly. Employees with special needs such as disability or family are also recognised as 95% of Cisco’s employees are telecommuting (working from home) which gives them more time to focus on family or more accommodating environment for individuals with
To achieve the most significant possible savings in operational expenses due to this transformation, the corporation should prioritize investments in low-cost renewable technologies such as solar and wind power (Arizona Public Service, 2023). Strategy for Differentiation: A differentiation strategy is a plan organizations develop to provide consumers with something distinctive, different, and separate from what their competitors may provide. The primary goal of executing a differentiation strategy is to gain a competitive advantage.
Chouaib Elhajjaji Written assignment 3:“Corporate Culture at Herschend Family Entertainment” pages 318 – 320 (Questions 1-5) Due Date : Wednesday 25 November , 2015 GRADE_________________ 1-The characteristics of corporate culture elaborated in this chapter were the following. Corporate culture is shared, a provider of guidance, a provider of meaning in the organization, top heavy, a constellation of values, a dynamic constellation of values, organic, inclusive of life values. Choose three of these characteristics and show how the culture Manby promotes at Herschend Family Entertainment relates with each one.
A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
The performance appraisal system is used to measure and develop the employee performance. It helped in the standardization within the organization, improve open communication among the employees and employer, it has developed and improve the due process within the organization (R. Mondy, 2010). 360-degree feedback has increase transparency among the employees as they receive their feedback among themselves that has brought out a high impact to the employees behavior and performance. According to Wadhwa, (2011) 360-degree feedback offers a huge and broader perspective of employee performance, as it doesn’t rely on one source feedback
Bark & Co. is a company founded by Matt Meeker, Henrik Werdelin and Carly Strife. The company owns several products – the initial and probably best known is ‘BarkBox’. Due to BarkBox’s success, the company Bark & Co. was created, which dedicates to build products that promote health and happiness of dogs everywhere (BarkShop, 2014). It was launched in December 2011 and had reached $25M in revenue by June 2013 with 100,000 subscribers (Fueled, 2013). Like illustrated in Figure 2, Bark & Co. has different businesses: ‘BarkPost’ is a dog content website that has the capability of receiving over 400,000 visitors monthly, ‘BarkCare’ is a dog health mobile application that can be reached 24 hours 7 days a week for vet consultation service (D’Onfro,
An important part of the differentiation strategy is being a leader in technology. Using technology effectively allows a company to gain a competitive advantage over its competitors. As analytics and data management increases companies need to implement effective systems and strategies. Another key element of differentiation is a customer’s loyalty. State Streets long history has allowed them to build up good relationships with
They have achieved such a success based on the way they have organized their operations. Competencies are very important for an organization to build up on their own. Competencies can be of two aspects namely core competencies and threshold competencies. A core competence can be identified as a unique set of skills or production techniques that deliver a particular value to the customer. A threshold competence can be identified as a quality that need to maintain by the organization in order to remain competitive in the market (Rohwedder & Johnson,
Similarly, if a manager verbally says he is interested in the employee’s opinions but never creates a way for them to express their thoughts, this leads to confusion and frustration. When employees and co-workers are able to communicate effectively needs and listen, mutual trust develops that often leads to innovation in work. Therefore, it is important in every decision to encourage employees and coworkers to share opinions, ideas and thoughts and make them feel more part of team
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Competitive rivalry The brand name for Cisco is very strong however competitive rivalry is high. Competitors such as Juniper, who would be their biggest competitor, would need to have a very strong brand name and be known much more than Cisco. Juniper being the main rival for cisco. Took 1/3 of
Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.
• Feedback: Employees should know about their performance. Apart from regular feedback, employees get quarterly reminders to evaluate their expectations. Besides, special sessions on receiving and giving feedback are conducted. • Development and growth : Every employee is responsible for his/her career and personal development.
The company also uses broad differentiation as a supporting strategy. This secondary strategy involves developing the business and its products to make them distinct from competitors. McDonald’s applies the broad differentiation strategy in one of their product line. For example, McDonald’s introduce the McCafé products line, in this strategy McDonald enables to get customer during off peak hours. Vertical integration is also one of the strategic objective linked to McDonald’s cost-leadership strategy.
Differentiation: In a differentiation strategy a firm seeks to be unique in its industry. KFC follows a differentiation strategy as the recipe for its products is very unique and never been imitated. 3. Focus:
Julia does the work and gives the necessary feedback to employees. Julia’s willingness to learn from others will better assist her to developing not only herself but her employees as well. Focusing on employee engagement impels positive change in productivity, effort, quality, and innovation (Pater & Lewis, 2012). Understanding employees and their abilities will assist in developing the performance of that employee. Employees want to see their work being acknowledged and appreciated.