Cisco Differentiation Strategy

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The company that I’ve decided to research is Cisco. The name Cisco comes from San Francisco from where the company has originated. Cisco produces network based products which enhance the usage of internet such as routers and programs for virtual communication. Cisco has taken over more than 120 different companies in order to offer new technological products. By using Michael Porter’s (1980) 3 generic business strategies, I was able to identify that Cisco uses a differentiated strategy. The differentiation strategy focuses on creating products that differ from your competitors such as features and quality in order to attract new consumers and gain competitive advantage. Cisco aims to research and develop new IT products in order to enrich…show more content…
These factors are Trust, Respect, Fairness, Pride, Camaraderie and Credibility. I have applied 6 of these factors to Cisco, my findings are listed below. Credibility: In Cisco, management is considered to be very open. Employees can always report any issues to their managers in order to get a quick and reliable response. Managers interact with every employee equally which makes them accessible and open to any queries that employees may have. Managers know every employee individually as they keep close track of their progress which enables more personal communication. Respect: Cisco promotes feedback which allows every employee to be listened to and to voice their opinions and suggestions which Cisco would possibly adapt in future. This creates a sense of respect as employee feedback is welcomed. Cisco is also very focused on expertise. It allows its employees to shift to a different position in order to broaden their knowledge or to feel more accommodated. Cisco also has its own university in which employees improve their education and will ultimately be able to contribute more to the…show more content…
As Cisco is based in 25 countries, Cisco ensures that every employee is treated equally regardless of their background. Cisco ensures that every employee gets rewarded based on his performance, the higher is the input, the greater is the reward. This ensures that there are no favourites and that everyone is rewarded fairly. Employees with special needs such as disability or family are also recognised as 95% of Cisco’s employees are telecommuting (working from home) which gives them more time to focus on family or more accommodating environment for individuals with
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