The company that I’ve decided to research is Cisco. The name Cisco comes from San Francisco from where the company has originated. Cisco produces network based products which enhance the usage of internet such as routers and programs for virtual communication. Cisco has taken over more than 120 different companies in order to offer new technological products. By using Michael Porter’s (1980) 3 generic business strategies, I was able to identify that Cisco uses a differentiated strategy.
Costco looks to buy from local suppliers in order to cut down on distribution costs and appeal to the local tastes. This also benefits the local economy by supporting local businesses which in turn benefits Costco. Another reason why Costco globalizes is to stay ahead of its competitors, which prevents them from being a threat in the future. By expanding its market reach far and wide, Costco is safer from shifts in the market related to prices and products. It has many inflows of profit from all of its stores that it can rely on.
Their mission statement to provide customers with high-quality products at lower process continues to attract a large following of members. While there is fierce competition in their market, they still remain a dominant force (Publishing V. L., 2015). Their strengths outweigh their weaknesses and Costco continues to maximise their strengths while they minimize their weaknesses. While introducing a larger product mix to Costco could improve their business, it could also harm the company as their relatively small product is part of the reason they have become so popular and continue to remain so. Costco is continuing their global expansion and with their business strategy they will remain a super power in the business for many years to
There is little start up elements. One big problem for Cisco would be companies taking over and merging other companies into one. However it is extremely important for these companies to have the technological information and know how that Cisco has to be as successful as they have been throughout the years. It would be very hard for every company to come out of an economic global downturn like Cisco did and say that they have learned from their mistakes and have turned this crisis into an opportunity and have in fact gained more market share. Cisco is one of the main dealers in the area of revenues therefore it minimises any new competition even if the barriers to entry are
Hence for Cisco it was more of software replacement than change management (compared to the kind of resistance to ERP and accompanying standardization in decentralized organizations). 2. Cisco’s strong tradition of standardization – ERP implementation entails integration of
In 1997, Cisco entered into elite club of fortune 500 and it is amongst the top 5 companies in return on asset and in return on property. Cisco has extraordinary growth in 1998 as companies’ market capitalization passed $100 billion mark (15 times 1997 sales). The financial year divided into four quarters starting from 1st August. Pete Solvik coupled as CIO in January 1993. Cisco is consecutively a Unix based software package to sustain central part operating and transactional process of the company.
The purpose of this case is to understand the importance of communication in business, the structure and dynamics of communication network are central importance for the functionality of organization. This explain why communication skills is essential to all business in today’s society and also in your personal life. Understanding how many time you look at a job resume and you see that communication skills is required. Workplace communication and the type of communication skills and the various ways they have to communicate including communication network. How formal and informal communication play a big role in today’s business.
Competitive intelligence supports the needs of the organisation by gathering, interpreting and disseminating external information. It looks beyond internal business activities and it aims to integrate developments in the external environment into the business strategy. Competitive Intelligence also supports the strategic process by acting as a sensor to determine whether the organisation is still competitive and it plays a key role towards sustaining competitive advantage. Bernhardt (2002) argues that “a well-coordinated process in which intelligence secret a fully embedded decision support element” is nothing but a guessing ritual. Winning strategies are those that cannot be easily replicated.
Each business should identify who its target market is. Supposedly, a company would know this before taking place on making sales. By having a complete customer data, then analysis of customer data, they will able to check their own process capabilities, whether they are able to deliver the products and services according to the customer’s condition or otherwise. This customer data also will provide an easier pace for a company to hold onto business brand and communications on board and applicable to the customers that have interest with business product and services. Indirectly, this would become a reference for a business to design process and product to the customers.
Coca-Cola Company Background The Coca-Cola Company was organized in 1886 and engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company also produces, markets, and distributes juices, water products, sports drinks, teas, coffees, and other beverage products. Coca-Cola is the most valuable brand in the world, with a brand value of $67.5 billion3. In order to better understand and manage the complexities of cultural, economic and political factors impacting the company, Coca-Cola established an International Advisory Council. Coke started its international expansion in 1906, and by 2003, generated more than 70% of its income from outside the U.S.