Case Study: Cisco Systems, Inc.

Cisco Systems, Inc was formed in the year 1984. It is the worldwide leader in IT and helps companies seize the opportunities of tomorrow by connecting the previously unconnected.

Cisco hardware, software, and service offerings are used to create Internet solutions that enable individuals, companies, and subsequently countries to improve customer satisfaction, increase productivity and improve its competitive advantage.

At Cisco customers come first and creating long-lasting partnerships with customers an integral part, as is working with them to identify their needs and provide appropriate solutions.

Since its inception, Cisco has been driven to address specific customer challenges. Husband and wife Len Bosack and Sandy Lerner were both working

The stock was added to the Dow Jones Industrial Average in 2009, and is also included in the S&P 500 Index, the Russell 1000 Index and the NASDAQ-100 Index. Cisco Mission and Vision

Cisco’s mission is to enable people to make powerful connections-whether in business, education, philanthropy, or creativity.

“At Cisco, our vision is to change the way people work, live, play and learn”

· Cisco Systems strove to deliver a wide range of new products, expand its offerings through internal and external efforts, enhance customer support, and increase its presence around the world.

· The recognition of the value of their information networks was realized by Cisco and the Internet as a source of business advantage, which drove company’s mission and

The company is trying to reduce the use of polythene in the packing by reducing the thickness of the covers and using more environment friendly materials for packaging. Reducing paper use associated with documentation reduces cost of goods and reduces the impact on environment.

CISCO is trying to reduce the consumption of Halogenated flame retardants and Ploy vinyl chloride in its product due to their hazardous nature. Batteries Products or parts containing batteries are designed in such a way that the batteries can be removed /recycled.

Business relevance:

Printed Circuit boards used by CISCO products rely heavily on Halogenated flame retardants and PVC is a critical part of wires and network cables. PVC is considered to be “Poison plastic”. The chemicals used to manufacture these raw materials disrupt the hormone systems of wildlife, causing birth defects, reproductive difficulties, infertility and developmental problems in offspring. Environmental Protection Agency (EPA) requires that companies reduce the expansion of the PVC industry and begin the phase-out of PVC. These initiatives reduce legal risk associated with these chemicals.

Better packaging reduces cost for CISCO, reduces the damage of product during transportation and also reduces the e-waste arising out of product damage.

2) GHG