Citi Pek Corporate Social Responsibility

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Program CSR from Citibank named Citi Peka (an acronym for Indonesian words Peduli and Berkarya, which mean for do some good acitivities), is the umbrella from all of CSR program that done by Citibank. Citi Peka was established in February 1999 and publishes to the worker in December 1998, and also this program keeps continued every year. Purposes of this program are Citi wants motivate people for developing and strengthen education program and community in people of Indonesia. In this program, Citi not only offers the funds but also the workers in Citibank are volunteer in Citi Peduli, so Citi wants invite employees for caring their CSR program, whereas Citi assume employees are important and Citi believe workers as family. In 2012, around 4600 employees be volunteer in many program that held by Citi Peka, including be volunteer in Global Community Day (is one day in a year for Citi Peka held a Charity day, and employees has one free day to be volunteer). Citi Peka …show more content…

Citi Peka, through Citi Foundation provides funding USD 765.000 for launched the first educational comic book, and theater show, with Mitra Mandiri Foundation and Teater Koma. This program designed for introduced value as well as financial literacy for elementary students. “ The Adventure of Agent Penny “ was part of education campaign, the purpose os learn about basic of financial. In 2012, there are 342 schools have visited, 30.180 students and 1.672 teachers was watched this campaign.
h. Financial education for poor people to teach the basic knowledge of financial, so they could take the best financial management and help them from poverty to prosperity. Citi Peka had allocate USD 401.000 to this program from 2014 until 2012, collaborate with LMFE-UI to reach the micro-entrepreneur in various provinces. LMFE-UI gave training for more than 526 trainer that consisting of cooperatives, Bank Credit (BPR) and microfinance institution will directly related with around 43.252 clients

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