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Bakery Marketing Role

1846 Words8 Pages

Task 1
Explain how roles and responsibilities of marketing relate to the wider organizational context.
Production
City bakery produces a wide range of bakery productions using finest ingredient. Purchasing department is responsible for the procurement of the ingredients need to the production. They make available these ingredient from the right suppliers at right time. Purchasing team take the responsibility of informing the change of the price of the material development that could effect to the production of bakery. The production team of the bakery are making the new types of breads and pastry items for targeted demographic groups. From the time the product left the production department sales team is tasked to ensure that the sale of product …show more content…

Pricing the goods too low will not make profit. However the pricing is higher than the other market suppliers of the product leads decrease the sales. City product are something that customers are willing to pay. In City Bakery price controlling is a task of marketing department. Setting the correct price is a challenge. So to maintain the current pricing structure in City Bakery they are listening to the feedbacks on the product and services provided. In city Bakery the marketing team work with finance department to ensure the availability of budget for the packaging and preparation of some promotional materials. And also do the little survey to get customer …show more content…

The service is provided in a friendly manner. At the same time the product is distributed through different distribution channels including, corner shops super markets cafes and hotels. City Bakery deliver the product to some of their retailer in their van. They take bulk order for various occasion from the bakery. Customers are to visit these outlets from the morning 6:00am to 10:00pm. Customers can also purchase products from various shops and supermarkets during business hours. For bulk ordering, customers can call them or email them to place their order. At their outlets, customers are required to take a token number and the sales personnel provide services accordingly. Customers are required to list the items they wish to purchase and the sales personnel take out these items and place them in a bag to be taken by the

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