“The role of Destination Marketing Organisations in distributing and marketing the tourism product” Destination management and destination marketing organizations (DMOs) are new phenomena in tourism professional practice and in the tourism literature. However, they have now become recognized as being integral to the success of a tourism destination (Alastair, 2012). Defining DMOs According to traveloregon.com a Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through the purchasing of tourism supplies such as hotel’s rooms, food and beverage, retail items, transportation and visitor services (traveloregon.com, 2014). According
CULTURAL INTELLIGENCE Cultural Intelligence Cultural intelligence is defined as the ability to adjust to new and different cultural settings. It is also known as the capability to cooperate effectively with other people from a dissimilar cultural background and understanding. Cultural Intelligence, cultural quotient or CQ, is a term used in business, education, government and academic research. Cultural intelligence can be understood as the capability to relate and work effectively across cultures. HISTORY OF CULTURAL INTELLIGENCE Originally, the term cultural intelligence and the abbreviation "CQ" was developed by the research done by Soon Ang and Linn Van Dyne as a researched-based way of measuring and predicting intercultural performance.
Throughout the essay, Kincaid, brings up a bunch of key points on why tourism is degrading to the natives. Much like how tourists tend to over-romanticized poverty. How the local’s homes, clothes, and bathrooms are worthy of your time. But, it’s not like tourists do not hate you either. Your bad manners, the way you speak, down to the the way you try to mimic their eating.
In today’s society, many people are undoubtedly highly apprehensive of traveling to certain cities or being caught in particular areas of certain cities outside high traffic period. Jacob stresses the importance of streets and basically its attractiveness. She alludes to the fact that streets and sidewalks on their own are nothing but abstraction and so are buildings within a city (107). Jane further writes that “if a city’s streets look interesting, the city looks interesting; if they look dull, the city looks dull” (page 107). If cities appear interesting, it is only fair to assume it will attract people.
Both types of research gather information that fits their needs and involves a synthesis of information, and inquiry. They both focus on the cause and effect relationships. Formative research poses questions that come from planning, putting into practice, and function. Data is gathered from the target group, the group 's characteristics, problems, locations, community, potentiality, and other demographic information. When using formative evaluation, it is necessary to ensure there isn 't duplication of services.