Swot Analysis Of Cl

1.1 Defensive tactics that CL will apply
CL will use some tactics to raise the longer term sustainability for its position. CL will further raise structural barriers to disadvantage the competitor’s, since low costs are a driver by CL, it will make it difficult for competitors to enter their market. The second tactic is to increase the threat of retaliation perceived by competitors. These will lower their revenue or raise their costs and worsen the competitor’s position via cost drivers or drivers if uniqueness thereby eroding its relative position. CL will lower the inducement for attacks. While raising barriers and expected retaliation, if CL reduces prices and takes profit in an interrelated unit of the industry, the competitors will see less of gain if the attack is successful.

CL will raise structural barriers by blocking logical avenues of attack for competitors by defensive low pricing of service adjacent to competitor’s line in order to discourage their line extension and also by encouraging good competitors that fill gaps without threatening CL. CL will block channel access by making it difficult to distribution channels particularly EOH big clients like the banks and other corporate organisations. CL will further raise buyer switching costs by providing their clients free or low cost training when it comes to

This will be done by CL knowing what will be the impact on the company by changing macroeconomic, social and geopolitical trends. KcKinsey 7-S Framework will be utilised by ensure that the entire parts work in harmony (Manktelow, 2015) to defend themselves against threats of global giants entering the local market. CL will further focus on the strategy to maintain and build competitive advantage, creating a proper and functional structure within CL; design systems, activities and procedures which staff will engage it when doing their