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Clara Of Peping M Davangelista Fashion Esador Case Study

862 Words4 Pages

Introduction
Clara of Peping M. Evangelista Fashion Innovator is a Dagupan City, Pangasinan based sewing of uniforms, costumes, barongs, tuxedos and rental shop of bridal dresses and accessories. Founded by Peping M. Evangelista and operated by Clara E. De Sola, Clara of Peping M. Evangelista Fashion Innovator will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased and will also meet the needs and to ensure that we offer our clients’ quality school uniforms, costumes, barongs, etc. by not only meeting but exceeding their expectations.
Product Description
Traditionally, participants in the bride 's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like. They are told exactly what dress they need to purchase. More often than not the dresses after the occasion remain in the closet collecting dust indefinitely. It is therefore very practical to provide people with the option of renting a dress in light of the fact that the dress will only be used once. This makes the event far more cost effective, yet just as fashionable. Men can rent tuxedos, now women can rent bridal dresses. …show more content…

Evangelista Fashion Innovator is also a standard sewing business that intends to sew school/office uniforms, made to order barongs, tuxedos and costumes.
Target Market
Even though it is apparent where our products would be used, we intend to ensure that we conduct a thorough market survey that will probably point out more target opportunities that would not otherwise have been known to us without the survey.
The reason why we need to conduct a market survey asides the opportunities that will be opened to us is the fact that it will help us fully understand our target market and let us know what they are expecting from us so that we would meet and exceed their

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