Clipboard Tablet Company's Products: Case Study

Introduction The task is to make business decisions that will influences sales for Clipboard Tablet Company’s products. Beginning in 2012 through 2015, a strategy will be implemented for the X5, X6 and X7 models. Each year, the products’ prices, research and development allocations, and whether to discontinue a product. To give a visual representation, the report will include tables showing numbers for each year and tablet model. Before making any final decisions, the suggestions made by the advisor will be taken into consideration. For each decision, a comprehensive explanation will be given as to why those actions were taken. Finally, the results will be discussed to determine whether the strategic plan resulted in better numbers than Joe Thomas’s

The X6 increased price causing it to perform lower than when Joe was in charge. The price for X7 went back to its original price of $190; making it have very similar results as Joe. This year could have been improved by leaving the X6 at its original price of $430. In 2014, the X5 was discontinued. This was probably the biggest mistake in the strategy. While Clipboard Tablets made nothing for the X5 under the new plan; it had made $528M in revenue under Joe. Clearly, it was too early to discontinue the product at this time and perhaps lowering the price would have been a better choice. This year proves even more that the X6 should have remained at the price of $430, since Joe’s price outperformed it. While the X7 had the same price point in both strategies, Joe’s seemed to slightly do better. In the last year, both the X6 and X7 did better than Joe. In fact, the X6 did almost $300M more in revenue. Even with a higher price, the X7 brought in more revenue than Joe. The R&D allocations proved to be effective. The only reason that Joe was able to outperform the new strategy was because it was still selling the