“However, Andy Warhol proved that they can exist together.” (Geczy & Karaminas, 2012, p. 3-43). A fashion creator is an individual endowed with artistic talent converting idea to concept with cogent vision and responsible for the value creation of smart fashion wearables and accessories that guide the overall success of the
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
2. Clarify Strategy – take research findings and align the brand strategy to them. Write a creative brief for the development of branding identity and elements. A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Tresemme’s brand strategy was so well executed that still after 43 years the product still brings you salon quality hair products - a logo that is designed for a professional look and has a tagline of “used by professionals”.
Both design and product have to carry the same level of quality and values. It is quite common that when the company says it is doing rebranding, what they actually are doing is creating a new fresh design not the brand. Markets are crowded with different kinds of visual elements and advertisements. The key for successful visual part of branding is consequence would wise from companies’ perspective to use logotypes and symbols in their communications with customers, partners and society. It has to be iconic, and include symbols of field, particular customer service and behavior complex.
Clothing is a covering of a human 's body which is a necessity that dictated by the norms of social conduct. 2a. Communication through women’s shape-wear fashion trends: "Fashion and clothing have been explaining as forms of communication" (39), Malcolm Barnard says in his book. The message that clothing contains is your inner body carries. Women’s shape-wear is communication to use to inform the world about their personality.
The fashion industry comprises design, manufacturing, marketing, and advertising of clothes. Thus, fashion is constantly attributed to commerciality. It is also one of the reasons why scholars considered fashion as a key player in the development that leads to modernity. Lars Svendsen for example, wrote in his book entitled Fashion: A Philosophy, the relevance of recognizing the dynamics of fashion to the adequate understanding of the modern world. Fashion as part of the commercial industry, explains the prevalent research themes that are pursued with reference to the aforesaid.
Polo Ralph Lauren is one of the pioneers of the lifestyle movement, giving us an aspirational representation to work with. Traditional brands are defined as a name, sign, symbol or design or even a combination of them attempting to differentiate their offerings from the competitors
COMPARE IT TO WHAT OTHER SOCIAL MEDIA OUTLETS OR ARTICLES ARE SAYING ABOUT GUCCI 3. GUCCI AND LOUIE VUTTON CORPORATE STRATEGY AND CULTURE a. GUCCI i. EXPLAIN THE CORPORATE STRATEGY OF THE COMPANY Gucci established its position as the luxury brand Gucci by focusing on products, price, distribution channels, and promotion to rebuilt its luxury brand and reputation as well. They developed their operation by providing new designs and maintaining high quality to attract consumers. In addition, with good understanding and fashion industry, Gucci group preformed in coordination together in order to remain its profitability and reputation in the luxury industry.
A brand refers to the name or symbol which identifies the products or services of one manufacturer and differentiates with that of competitors. Brands are considered to be the valuable assets for any organization. Strong brands help to create commitment among the customers and develops
According to Lindstrom (2009), it takes a lot more strategic intelligence than simply plastering a logo on the new product. A logo might carry some weight, but the fact is that not even the most powerful brands can be secure in a courageous product migration by investing trust in the brand alone. Brand migration should not be confused with brand switching which is the consumer’s decision to purchase a product brand different from that previously or usually