Coach Inc Case Study Swot

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Coach Inc.
Founded in 1941, Coach Inc identifies a leading American marketer of fine accessories and gifts for women and men headquartered in New York (Coach, 2016). Coach has continually sought to maintain the high level of quality experienced within its products through continuous development of new categories, which has maintained the company’s signature style and distinctive brand.
SWOT Analysis
Strengths
 The provision of high and superior quality leather
 The provision of unique and innovative styling pertaining to leather
 The provision of affordable prices pertaining to the company products
 The introduction of fresh designs and clothing every month
 The development of strategic alliances with several companies including Movado
 Low manufacturing costs
 wide range of distribution channels including the full price store, factory outlets together with the internet and catalogues
Weaknesses
 Regular changes within the fashion trends undermines the company’s brands
 Increased outperformance of factory outlet stores in comparison to full price stores
 Low provision of men’s accessories as they account for 2% of the overall store products
 Limited geographic concentration within the US and Europe limits overall organizational growth within the global markets.
Opportunities
 The
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Through the integration of the balanced scorecard, the company can effectively assess its operations within the market against the operations of the competitors in the industry. Through the integration of customer-relationship management models, the company can develop a larger customer base and consequent market share. The process may be influenced by the identification of customer needs, and consequent provision of the market needs through the company products (Singapore Airlines,

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