Coca Cola Nuts Case Study
By:-
Ayman Khaled El-Baqer 13204035
Nour Mohammed Nour 13200329
Omar Dawood 13104978
* Background:-
"Coca-Cola" is a carbonated soft drink. It was originally intended as a patent medicine, invented in the late 19th century by John Pemberton. The name Coca-Cola refers to two of its major ingredients. The Kola Nuts, a source of caffeine, & Coca Leaves. The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success. Throughout the years, Coca-Cola managed to sell, distribute, & merchandise its products to retail stores, restaurants, &vending machines. It later introduced other cola drinks such as Diet Coke, Caffeine-free Coke, Coca-Cherry, & Coca
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(1975). La methode des "Comptes de surplus" et ses applications macroeconomiques. 160 des Collect,INSEE,Serie C (35). p. 100.)
Market share:
- In Egypt, market share of competitor (PepsiCo.) is higher than of Coca-cola so we find it interesting to talk about because Coca-cola is the leader overseas.
-Market share is the percentage of a market (defined in terms of either units or revenue) accounted for a specific entity. ( Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010)). Also defined as the percentage of sales of a particular product achieved by a company in a given period of time (Random House Kernerman Webster 's college dictionary 1991).
-Market share is considered as the main factor that affects the profit of an organization. Under most circumstances, enterprises with high market share make profits more than the small-market share enterprises. This connection between market share and profitability has been recognized by consultants and researchers.
“Robert D. Buzzel, Bradely T. Gale, 1975”.
*Body:
Why Market Share Is
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“Gertner, D., Gertner, R., and Guthery, D., 2005”
*Coca-cola possibility of leading soda industry in Egypt:
Coca-cola can easily be the leader of soda industry in Egypt, as its market share is so close to PepsiCo. 's one. As in graph.. This graph represents the market share of the 4 biggest companies in Egypt based on their sales in 2015, if we looked at the difference between the market share of coca-cola & PepsiCo. , we 'll find that the difference is minor, which means that coca-cola can beat it.
“Statista.com, 2015”
*Theoretical Frame Work:
-If..then Statements:
If competitors are few, then opportunity to increase the market share is higher.
If market strategy is better, then the market share will be better.
If the political forces decrease, then the market share will better.
If the co. 's strategy is changed negatively, then it will decrease market share.
If the publics are enhanced, then the market share will increase.
If economic forces increase, then the market share decreases.
-Relationships are shown in the graph
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