Boston: Harvard Business School Press Jobber, D. & F. Ellis-Chadwick, (2013) Principles and Practice of Marketing, 7th edition, Maidenhead: McGraw-Hill Education Kotha, S. & Orne, D. ( 1989). Generic manufacturing strategies: A conceptual synthesis Strategic Management Journal, 10.3( 211). Koter, P. & Keller, K. (2011). A Framework for Marketing Management, 4th edition, Pearson Education, Inc. Publishing as Prentice Hall Porter, M. (1980). Competitive strategy, NewYork:The Free Press, Porter, M. (1985).
AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY To study about the company’s marketing objectives. To study company’s variety of products. To overview company’s competitors. To study its marketing strategies: communication strategy, distribution strategy and pricing strategy. RESEARCH METHODOLOGY TYPE OF RESEARCH: DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd.
1.1 Explain the importance of external factors affecting Coca-Cola Company. Introduction The coca cola company was invented in 1886 in New York Habour. Like people who make history, John Pemberton of Atlanta pharmacy, was motivated by simple curiosity and one afternoon he enthused up a fragrant caramel – colored liquor and he carried it out after it was done. He put it on sale on a few doors down to Jacobs’s pharmacy for 5 cents on 3p a glass. A Pemberton’s bookmaker, frank Robinson named this mixture as Coca-Cola and wrote it in his unique script.
WESTERN SYDNEY UNIVERSITY – THE COLLEGE CASE STUDY EVALUATION Coca-Cola Amatil By Tania Habib 18672507 Corporate Social Responsibility, Sustainability & Ethics 20/09/2016 Introduction The aim of this report is to demonstrate an understanding of Corporate Social Responsibility (CSR), Sustainability, and Ethics and evaluate the practical application they hold by a multinational corporation (MNC) such as Coca-Cola Amatil. The key elements in the case study such as Coca-Cola’s innovative water recovery system and the allegations of the abandonment of India’s bottling plant plans are all key points. The case study is very important as it outlines the importance of CSR and sustainability and elements and how an organization
A PROJECT REPORT OF MARKETING STRATEGIES AND DISTRIBUTION CHANNEL OF COCA COLA BEVERAGE PVT LTD. Submitted by: Tushar Verma B.COM (HONS) ENROLLMENT NO. A7004610054 Under Guidance Of : Industry Guide : FacultyGuide Mr. Chitresh Tiwari Miss. Sana Moid Marketing Executive Manager ABS, Lucknow
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product.