Coca Cola Advertisement Analysis

Coca-Cola is a widely spread and well-known in the whole world drink. However, even such popular drinks still need advertising to involve new consumers and not to lose the old ones. While the first marketing steps in the history of Coca‑Cola were performed in the form of coupons offering free beverage, the situation on the market has radically changed. When the advertising through media became possible, the company has created an image through advertising the drink as a product connected with fun, entertainment, friends, and having a good time. Nowadays, the Coca-Cola is famous for its inspiring and calling to action advertisements. https://emitchelldesign.files.wordpress.com/2012/01/coke_01.jpg The bright advertisement pictures a large number

The picture includes objects in different bright colors that are contrasting in some way. The central object on the picture is the bottle with Coke placed in the middle. Different objects around it include the bear toys of various colors and sizes, a number of cars and umbrellas. An important role in the composition is devoted to the rainbows at the background as well as to the heart and a lightbulb at the foreground. The picture combines the objects that seem to have no connection, such as a bike and the clouds, bubles and the disco ball, a lamp and a company of people. An important element of this composition is the chaos that is created by such amount of objects. They seem to be placed in random order and without any considerations; thus, they add to the impression that the bottle has caused an explosion. Besides, the phrase written on the advertisement claiming “Open up to the Coke style of life” also contributes to the general

For example, the lightbulb is used for picturing an idea that Coke is claimed to evoke. The heart at the foreground means the love that one feels when he opens the bottle with the beverage and drinks it. The bear toys symbolize childhood and all the pleasant memories that are connected with it. Moreover, the people at the background and the disco ball contribute to the joyful and bright atmosphere of the party where all are friends and feel extremely comfortable. Thus, in overall, the advertisement symbolizes the atmosphere of fun, friendship, and lightness of the life. Moreover, picturing the rainbow at the background is aimed at showing that Coke brings colors in your life and makes it more diversified. The text on the picture better explains the idea of the objects in the pictures and claims that pening a bottle of Coke will make your life more exciting through parties, love, pleasant things, inspiration, and communication with the friends. Thus, the message of the advertisement is that Coke makes you