Coca Cola Advertising And Advertising

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Advertisements and publicity are present everywhere nowadays and in our everyday lives. It is something we are not able to escape, advertisements are flashed in front of our eyes through means of internet, posters, flyers, television advertisements, newspapers and to mention just a few. The astonishing and peculiar side is that one would rarely notice the power advertisements have in making us subconsciously make quick decisions in buying products. This is why I found the topic worthy of investigation. Reading and observing many different advertisements, I came to notice that they would play on social stereotypes, the general opinion of the people during a certain period and world events. There seem to be some common features in most advertisements…show more content…
Coca Cola was invented in May, 1886, by a pharmacist from Atlanta, named Doctor John Pemberton. Frank Robinson was the first who designed the famous Coca Cola logo we have nowadays. The soft drink was first sold in Jacob's Pharmacy in Atlanta in 1886. In 1887, Asa Candler bought the formula for Coca Cola from John Pemberton. By the 1890s, Coca Cola was one of America's most popular fountain drinks, thanks to Candler's great marketing techniques. The Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. Advertising was an important factor in John Pemberton and Asa Candler's success and by the end of the century, the drink was sold in both the United States and in Canada. Up until the 1960s, people enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often these were sold in the drug store, which served as a meeting place for people of all ages. The soda fountain decreased in popularity as soft drinks and fast food restaurants became popular. (History of Coca…show more content…
Historically speaking, this essay focuses on coca cola advertising posters from three very important decades for the expansion of the brand: 1930s, 1940s, 1950s. In fact, between the years of 1930s and 1950s many historical events changed America forever. In account that in 1929 the Wall Street Crash occurred causing the spread of the Great Depression throughout the United States, which caused a severely high rate of unemployment. The American Dream was still the dream, which most Americans idealized as they would tend to look up at the high life. In 1939, the Second World War broke out in Europe. Although the United States, had decided to remain neutral, in 1941, Roosevelt entered the war after the Japanese attack on Pearl Harbor. After winning the Second World War, the American economy boosted. African Americans had been fighting against racial discrimination for a long time. During the 1950s, however, the struggle against racism and segregation entered the mainstream of American life. After the war a space race happened between the leading countries Russia and America. (Ian

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