Coca-Cola Advertising Campaign Analysis

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In a quickly developing world, advertisements can easily go unnoticed and the only way to make them stand out is by being innovative and maintaining ethics. This will maximize the effect of the ad on the target audience. Before investing into a marketing campaign, a company must use marketing tools to see which products/services need advertising and how to advertise them. In Coca-Cola’s case, the Coke soda is where they have launched a very memorable and relatable ad campaign, the reason they chose that product is: Boston Consultancy Matrix: Stars are leaders in business, they require heavy investment to maintain its large market share. These lead to a large amount of cash consumption and cash generation. Attempts should be made to…show more content…
Customers are used to products that continually improve and make their life easier. Modern consumers are more informed and have more options in terms of what they buy and whom they buy it from. Essentially, customers won't accept mediocre products because they know they can always go somewhere else. Innovation is important, as it is one of the primary ways to differentiate your product from the competition. If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global. Coke has smartly positioned them-selves as a brand that connects millions of people across the…show more content…
Although they sound very trivial, they act as a portal, allowing people on both sides of the India-Pakistan border to see and interact with their neighbors and “Share a Coke” together. The motive behind the idea is to break down barriers and create a simple moment of connection between the citizens of two nations, which given the long history of conflict and tension, is a noble and innovative approach that will be appreciated. The company created a video of the reactions, showing local people getting involved and really embracing the concept; the video is both emotional and demonstrates the simplicity in the Coca-Cola message of bringing people together and overcoming social and cultural boundaries. The initiative demonstrated that whatever the differences between the two countries, the people themselves share a number of common interests, whether that be food, Bollywood films or sport there are a wealth of possibilities for social interaction and

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