The Coca-Cola commercial ‘Brotherly Love’ has does a wonderful job to induce consumers by using the emotional story that is relatable to many audiences’ lives. The use of ‘Coca-Cola’ brand name minimizes the need for huge marketing initiatives for its new product- Coca –Cola Zero, as the consumers already have the understanding of reliability and quality of the older product. The design used in the Packaging and presenting communicates its brand, its contain and the benefits very well. The colors used in the commercial conveys lot about its giant competitor Pepsi, revealing its loyalty and superiority over Pepsi. Through this Ad, Coca-Cola provides enough reasons to buy their products rathe r than going to their rivals.
It is important for Pepsi to set it self apart from Coca-Cola and generic colas in a market where the end product is essentially the same type of beverage. Rarity: Coca-Cola differentiation strategy is rare considering that when people thinking of drinking cola, Coca-Cola is typically the first soda that comes to mind. Indirectly engraining an idea that your product is “the” product to choose into consumers’ minds has allowed Coca-Cola to sustain a competitive advantage. Pepsi differentiates their product through brand value by pushing its products on the “new generation.” Although this strategy is not necessarily rare, it has defined the brand since the early 90’s and the time investment makes the strategy more rare. Imitability: Coca-Cola experiences imitability, considering in essence it is a standard cola beverage.
They know that they must have their merchandise appeal to a consensus. The Coca-Cola commercial indicate that they are trying to attract everyone, while the Pepsi commercial were trying to attract young people who have the energy to do many things. In the Coke commercial, there were people of every age group, while the Pepsi commercial only displayed young people. Both commercials also give off a sense of appealing to the average person, as the price of coke and Pepsi are cheap and is not seen as a high society drink. Particularly, the actors and actresses in the commercial also gave the impression of being normal day to day people.
The company cannot control these factors, but they should be monitored continuously as the basis for strategic planning (Heflo.com, “The purpose of SWOT analysis). Strengths. Brand awareness and brand equity are among Coca-Cola’s main strengths. The Coca-Cola Company is one of the most widely recognized brands in the world. Its signature logo, red and white colors, and jingles resonate with consumers, and Interbrand’s rankings continuously confirm the brand’s value.
In Coca cola – Nestlé’s case, the ideology fact, because of the culture, meant a significant problem. Although the product’s success was pretty effective and the brand recognition hit enormously in the market, there were many aspects that were not the most beneficious for both sides. As I mentioned before, this joint venture meant a union of support and of complementation, where Nestle was looking for a greater brand recognition and also a more extensive distribution of the product created. While Coca Cola was looking for economical earnings and improvements through the creation of a new product based on a Nestlé’s formula and a name given. The case was that at the time of execution, Coca Cola was contributing much more than Nestle and the profit obtained was divided 50% and 50%, agreement that resulted no beneficial for Coca Cola, given all the contribution it gave to the joint.
It will give an edge to Coca cola over Dr. Pepper and Pepsi Co., and will also help in regaining the market leadership. Through sponsorship of football leagues, very popular in Europe Coca Cola will rebuild its diluted brand equity. The strategy of focusing on core business and outsourcing the downstream activities in te value chain is good and successful, the company must divest from bottling plants and invest that amount in new product development. Given the increased health consciousness and changing lifestyle, its important for the company to focus on bottled water market, especially the new lucrative segment of sweetened bottled water in which Pepsi Co. is taking the lead. In emerging economies like India, and Latin America and also China, Coca Cola should adopt a market penetration strategy with its core products of Coca Cola, Diek Coke, Fanta, and Sprite, and focus on gaining the market share as huge potential in carbonated beverage industry lies in these
These statements will have a short-term positive impact on this entity, which adds to its value ( Anonymous 2016). • Customers typically rebel against increases in prices to move for matching products, but, if a company possess power of prices, customers will continue to use the products and services of Aramex. Aramex has a capacity to charge higher prices for customers (wbot 2016). • A strong supply chain helps Aramex get the right resources from suppliers and deliver the right product to customers in a timely manner (wbot
Coca Cola is a company engaged in the single space of non-alcoholic beverages, but this limits it enough in this era where the market has become highly competitive. Also, the production of nutritious drinks could increase the incomes as the healthy lifestyle is very popular these days. Nevertheless, these proposals belong to product development strategy of Ansoff matrix analysis and it would be better to be described thoroughly. Product development is related with new products in an existing market. Its main focus is to launch new products which will attract more and more consumers and will make the corporation more competitive.
They provide the consumers with technology to stay in touch with the world. Happy consumers will bring added business to them. More consumers more revenue. Due to Vodacom's competitors there is always a challenge to see who will create the better product. In some instances the rush to beat competitors to bring out a new product may cause them to compromise quality, The good thing is the consumers are always going to get a better product thanks to the competition between the various companies.
Buzz Marketing: It is a kind of guerrilla marketing that once the brand message is delivered then the recipients tends to share that message on their free will or as a favor and without changing any fee for it. Guerilla Marketing by Big Companies Many people argue that guerrilla marketing is also done by the big business, but some experts says that when they use unconventional methods to promote their brand this is not guerrilla marketing, as they have huge advertising budgets to cater the activities on a large scale and also people may be well aware of their brands. Some of the big brands that did the guerrilla marketing are as follows: Coca Cola Vending Machines: Coca cola are known to use ambient marketing through their vending machines to deliver their brand message “open happiness” by connecting people