Coca Cola Advertising Strategy

Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been able to create the most appropriate marketing mix. It is able to engage in global advertising because the messages created about its products have a universal appeal. The Coca-Cola image is displayed on T-shirts, hats, etc. This extremely recognizable branding is one of Coca-Cola 's greatest strengths. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters e.g., the Coca-Cola polar bear mascot and Santa Claus around Christmas.

Coca-Cola uses the concept of aggressive advertising to promote its products and mainly does

Coca cola is said to have a different print media department to print media for advertisement to produce their product through magazines, newspapers etc. Television is a most common entertaining medium, so tv commercials are one of the most attractive way of doing advertisement. Thus, Coca-Cola Company does regular tv international commercials on different channels with many catchy slogans. Coca Cola also has used outdoor advertising which is on a regular basis through Billboards and Hoardings. They occupy the prime locations of the urban and semi urban areas to advertise their products. Billboards of Coca-Cola usually found on Highways, cross roads, across big buildings, shops etc. Also, it is noteworthy to say that in India Coca-Cola can be seen painted on walls and bus stands. Coca-Cola also uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres and other to carry its product e.g. Mc Donalds, Dominos etc. This way, when a customer orders a drink, the only brand they are offered is Coca-Cola, which forces them to consume that brand itself. Therefore, Coke forces out the competitors, and keeps the restaurants, or

To end up with, over the years Coca-Cola has tried many ways of promoting. Another one of them is the celebrity endorsers it used to serve, in a way, as the “face” of the company. When someone sees a celebrity endorsing a product, begin to associate that celebrity with the product. Coca-Cola have appealed to a wide range of consumers over the years because of the celebrity endorsements. Most of the celebrities that Coca-Cola chooses to endorse their products maintain the brand image that the company is looking for. For example, one of the big names that continued the positive brand image that we associate with Coca-Cola, is Bill Cosby because when we think of him, we think a friendly family man and that 's just the image that Coca-Cola has traditionally tried to associate with their products. The promotional conclusion is as we understand, that for any company to reach the peak in today 's competitive era, has to use each and every component of the promotional mix. By understanding Coca-Cola we can say it the company is using its promotional mix in an effective and efficient manner. That is the reason why Coca-Cola is an impulse buy, one of the most valuable brands and the world 's biggest drinks company, controlling more than half the global market in