Organizational Change and People Development in Coca-Cola Company A pharmacist named Dr. John S. Pemberton came up with a unique flavored soft drink in 1886. Few years later, Asa Griggs Candler bought the formula and integrated with Coca-Cola Company to come up with the largest most popular beverage company. Coca-Cola is placed in over 200 countries worldwide with a head office located in Atlanta, Georgia. Their major activities are to produce and sell concentrates, beverage bases, and syrups to the bottling companies. The later companies will handle the packaging and distribution of the product to customers and retailers (Coca-Cola, 2015).
Coca-Cola – Financial Assessment The Coca-Cola company was introduced in May of 1886. Originally intended as a patent medicine, this carbonated beverage eventually took over the market of carbonated beverages. Toady, the product is sold in over two hundred countries and is consumed approximately 1.8 billion times per day worldwide. This product, made from the kola nut and the coca bean, originally contained nine milligrams of cocaine per glass from the coca leaf. The formula changed on 1904 to utilize a cocaine-free cola leaf extract, which remained until 1985.
Company and Product Background Coca Cola Company’s history started at 1986 with the curiosity of a Dr. John S. Pemberton, who is pharmacist from Atlanta, Georgia. Dr. John Pemberton made up the Coca Cola formula in a three legged brass kettle in his back garden. Dr. Pemberton’s bookkeeper Frank Robinson suggested the name. Frank Robinson also was perfect calligrapher. The flowing letters of ‘’Coca Cola’’, which has been the famous logo of today, was first scripted by Frank Robinson.
Company Overview Coca Cola began by Dr. John Pemberton in the year 1886. His idea was centered on making a great and refreshing drink to be sold at different locations. He started with some syrup and carbonated water, which started the sensation and popularity within the surrounding citizens and community. Coca-Cola was a hit. It first sold at 5 cents per glass.
Coca-Cola has more than 300 bottling partners. These partners range from small family owned operations to publicly traded businesses. In order to work cohesively and meet the need of all their customers, Coca-Cola has implemented the Coca-Cola System in which they work together with their partners and develop strategies to benefit the full ecosystem. The benefits from the cooperation is a well-balanced combination of skills and creating diversity and establishing greater capabilities within the
On the other side of coin, firms that chose to make FDI in China have been facing either benefits or challenges or both. China has been considerably successful in attracting FDI since the implementation of economic reform in 1979. Coca-Cola is a good and remarkable example for firms that have FDI in China. Coca-Cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. Coca-Cola had its first bottling manufacture factory established in Beijing in year 1981, it was an impressive FDI and until now, there are 35 bottling companies and 29 manufacture factories for Coca-Cola existing across China, while also having more than 30,000 people working in Coca-Cola, not to mention, 99% of the staffs are locals.
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product.
Introduction Coca-Cola history began in the year 1886 when the curiosity of Dr. John S. Pemberton an Atlanta pharmacist, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today. Starting from 5 cent per glass serving of coke and a modest nine servings per day, today the daily servings of Coca Cola beverages are estimated at 1.9 billion globally. The Coca-Cola Company is the world’s
INTODUCTION Coca Cola Company is one of the largest companies in the world and the most recognized kind of non-alcoholic beverages. From the first appearance became much loved by consumers who support it thermal till today. It 's a business that makes great sales annually than it seems that has not face any problem in this section. Of course, the reason why it is so successful and efficient, is simply the good Management and whatever is included in it. There is talk of a very well organized company with a strong workforce, i.e.
Its main distribution channels are small retailers, "on-premise" as are restaurants and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of purchasing patterns and preferences of various groups of beverage consumers in each of the different locations or distribution channels. As a result of this analysis, adapt their product strategies, price, packaging and distribution to meet the particular needs of each distribution channel and exploit their respective core potentials. We can identify Coca-Cola’s core competencies as the following (Company, 2015, pg.34) o Consumer Marketing o Commercial Leadership o Franchise Leadership o Bottling and Distribution Operations Coca-Cola is always looking for new ideas to stay in business and remain competitive for it gives significant support to distribution channels, encourages its vendors through awards, promotions and others; as well as customer support him in activities in order to stimulate sales. In addition to this get customers to keep the company in competitiveness, as they obtain more information on these and often put the company in response to new form of distribution, also help with information to the sales force reporting on products