Pepsico International: Company Overview Of The Coca-Cola Company

PEPSICO INTERNATIONAL

A Business Policy Project

By

Muhammad Farhan Shafi

SECTION A

Submitted to
Professor F.A.Fareedy

Contents
Plagiarism Check 5
Executive Summary 6
Introduction 8
1.1 An Overview of The Topic 8
1.2 Company Background 9
1.3 Mission, Vision and Objectives 16
1.4 Product range 19
1.5 Organizational Structure 24
Industry Analysis 31
Five Competitive Forces for The Soft Drink Industry 37
Competitor Analysis 40
Coca Cola 41
The Coca Cola Company versus PepsiCo Globally 49
Gourmet Cola 53
Nestle 56
Financial Analysis 60
PEPSICO Financial Statements 60
Cash Flow Statement 61
Income Statement 63
Balance Sheet 65
Ratios 67
Coca Cola Financial Statements 70
Cash Flow Statement 70

The trend of large stores such as Metro, Makro, or Cosmo, add to the general trend and provide new channels of marketing and selling.

• These are increased awareness of hygiene and a sense for the usage of fancy consumer products – especially true in rural areas.
• Pakistani consumers show a much higher level of consumer confidence in the quality of locally made brands (of MNCs) as opposed to other sectors, and that most smuggled or import substitutes are financially not feasible for small or middle sized family purchasers.

• Beverages continue to suffer from rampant smuggling and counterfeiting but major players are continually lobbing for lower import duty and sales tax, in order
• to remove the incentive to smuggle.

• Smuggled / Imported goods in this sector continue to be perceived to have higher quality by most consumers.

• Continued competition and the number of players in the industry may be significant over 2015; the price pressure on the Industry may begin to erode margins.

• Security concerns will continue to discourage further investment into the sector by
• international

Number of users
If the number of users increase in the market than the demand of the product also increases.
6. Income
Income level of the customers had a great impact on the demand of the product. It directly relates to the purchasing power of the customer. If customer has a purchasing power than definitely he can buy the product which he/she demand.
7. Competitors
Competitors are the biggest threat to the demand of product. If competitors offer the same products as the company offers than the customers got more alternatives. So increased alternatives, increases the bargaining power of the customers and they can switch of to more suitable product.

Coca Cola has a wide range of consumer. Though its market is very large and almost all are f its customers regardless of age and gender but the youngsters are it’s the largest most favorable target audiences. This is the reason they choose youngster in their advertisement as well.
Company can also largely focus on youngsters to set the target market. But their current strategy is most suitable because customers regardless of age factor like Coca Cola as a soft