Coca-Cola Campaign Outline

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Coca-Cola is a carbonated soft drink, it is manufactured by The Coca-Cola Company located in Atlanta, Georgia, USA (More commonly known from its abbreviated form Coke). John Pemberton first invented it as a patent medicine. During the 20th century, Coca-Cola was acquired by Asa Griggs Candler, who through clever marketing made Coke the most dominating soft drink in the beverage industry. The name Coca-Cola is derived from its two ingredients, kola nuts, which consists of caffeine, and coca leaves. Till today, the formula of Coca-Cola remains a secret, although there have been many recipes and experiments that have been published.
The Coca-Cola Company have introduced other varieties of Coke, the most prominent one being Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coke Zero, Coca-Cola Vanilla, and special versions in the form of lemon. In 2013, reports stated that Coca-Cola was now available in over 200 countries worldwide, with consumers consuming more than 1.9 billion units of Coca-Cola a day. In 2015, through Interbrand’s global brand study it was announced that Coca-Cola is now considered the world’s third most valuable brand in the world.

Campaign Outline:
In the US, 10 million teens had not had Coca-Cola in the preceding year (2013) , so Coca-Cola imported the globally successful Share a Coke campaign to increase its sales and make a more personal connection with US teenagers. The ‘Share A Coke’ campaign had successfully taken off in

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